There is nothing worse than searching for Atlanta real estate online or in an MLS to see stale or dated data! I am referring to listings or ads that have never been updated or refreshed to place a positive spin on the product. It is amazing to me how many home owners are sitting there waiting for traffic to come through their home in Atlanta to buy it, and no one ever comes! Their home expires. Whan that happens, Atlanta home sellers are now just another statistic in the unsold homes of Atlanta. You must wonder, does it ever go through the owners head what is my agent doing to sell my home or property? One can ask themselves is my agent a bum? I think there is no other way to describe an agent that still has wrong directions, no photos, snow on the roof and lawn, dead winter grass, and a notice in the MLS remarks that says "$5000 bonus if sold by February 2007." If it gets me ticked off, imagine the seller making the two mortgage payments, or the seller's family of 4 living out of state in temp quarters no bigger than a studio! It is inexcusable.
Every real estate agent needs to be proactive updating listing entries, price reductions, seasonal photos, chronicling home improvements and updates. If the agent was really with it, perhaps they would even refresh the listing, by withdrawing it from the MLS and re-entering it as a newer listing with new photos, new verbiage etc. There is more to marketing a home than by placing reduced or reduced again signs on the front lawn. Real estate agents that are very proactive are still selling homes even in a softer real estate market. Why? They are dedicated and committed to their business and clients. No sale equals no payday!
Not every Atlanta real estate agent or Atlanta REATOR are the same. A 45 hour state license course does not give a real estate agent marketing skills, or the assurance that the agent has the ability to sell anything. Atlanta home owners need to be more proactive before they list a home, asking for references, testimonials, and marketing statistics.
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Jim - I was searching homes this morning, in JULY and there were pictures of homes covered in snow, taken in February. As an agent, I know how long a home has been on the market and usually, why. A picture like this tells a buyer, the home has been on the market a long time. It may be the perfect home for them, but they won't see it because they believe there must be something wrong with it.
It doesn't take a genius, just an agent dedicated to selling their clients home.