My team and I have always been listing agents.  We are marketing agents for those sellers/builders, and I spend a considerable amount of money each and every month in order to make the phone ring to accomplish two objectives. The first goal is to ensure that our inventory does sell.  I market our supply of homes to make the phone ring with buyer calls.  That's my job.....to market.  The second goal is to maintain a consistent supply of listings and to make sure our inventory is replenished, as each home sells.  

We disclose to every buyer we meet with that we are sellers' agents.  The listings are ours to market, and we will gladly co-operate with a buyers' agent if they would like to use one.  Full disclosure at all times from the first meeting is a standard practice for my team members.  Representing a seller is not a license to lie, and the buyer is always given the opportunity to jump ship and use a buyers' agent, at any time.  We are fully prepared to co-broke on every listing in our inventory whether it is new construction or a resale property.  

Listings, in my opinion, are the name of the game.  It's the more expensive side of the real estate transaction.  Working a buyer takes time and vehicle expense.  Representing a seller costs money, if done properly.  Online marketing has a cost attached to it, and direct mail marketing is a significant expense, but the result is peace of mind that you will always have business.  Just one listing will result in many more buyers and sellers.  We very rarely lose a listing before it sells.  Listings have always been the name of my game, especially new construction.  I prefer the comfort of knowing that sometime in the future my team and I will receive a commission check from a listing that's reasonably priced rather than working with a buyer for months and possibly receiving nothing.

  

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28 Comments on Listings Are The Name Of The Game

20 Most Recent Comments Displayed Show All

MAR
04
2010
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Christine....marketing is my preference....it's certainly an expense, but I enjoy it and I like to see my team with inventory.
8:24am • #9
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Joan....I think there are more buyers out there right now....it's a sign of the times.
8:25am • #10
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

William....it's a more secure situation than working with buyers.....at some point, the listings will sell.
8:26am • #11
586,344 Points 4 Featured Posts Outside Blog Called Shot Master

I like you business model and agree listing good listings is the name of the game.  Good luck in keeping the pipeline full.
8:27am • #12
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Scott....my balance has always been one sided!!!   listings....before I had a team, I would refer all buyer calls to other agents.
8:28am • #13
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Richard....I like listings....I think it's partially a control thing!!!!

Candice....sometimes the psychiatric work is less....sometimes not!!!!
8:29am • #14
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Dennis.....those are my thoughts also.....nothing's guaranteed but the chances of collecting a commission on a listing are better than the chance of making a score from a buyer.
8:31am • #15
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Bill....the listing side makes the MOST sense.....a listing agent can make more money than an agent who focuses on buyers.
8:32am • #16
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Richard....thanks....I work very hard at keeping that inventory at a certain level.
8:33am • #17
941,568 Points 26 Featured Posts Outside Blog Attended Rain Camp

I am building up my listings on a weekly basis. My niche is purchasing homes from the Arizona Trustee Sales. Help the investor to restore house back to market value. Then, list the property for sale.
9:07am • #18
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Harry....very nice....you make a piece from a couple of sides.
9:18am • #19
316,897 Points Localism Sponsor Outside Blog Hit Router

I have found for me personally that I like to list property too.  I try to keep a high level of inventory.  For me as a single agent, that number is right around 12 listings at a time.  I'm not sure what is easier, but I tend to prefer to work the listing side of transactions.
9:48am • #20
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Bill....if you know how to give a good listing presentation, then you will make a consistent income....listings are the name of the game....keep improving your presentation....learn something from each listing presentation that you give....every home and homeowner is a different situation and you should take something out of each presentation and add it to your rhetoric.
10:10am • #21

I also prefer listings.  I was on the REO side for a while now I am focused on expireds as a "remarketing specialist"..
11:03am • #22
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sean...expired listings are a great source of business....you don't have to convince them to sell....half the work is done.
11:20am • #23
627,500 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Barbara, listings are the name of the game.  Without them, we wouldn't have buyers.  Great post.
9:38pm • #24
MAR
05
2010
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Kay....I fully agree.....that's how I've worked for 32 years.....focussing on listings.
7:18am • #25
290,573 Points 1 Featured Post Outside Blog

Listings are great, but buyers are so much fun to work with even though some take forever to make a decision.  And time is money.
7:43am • #26
MAR
08
2010
238,128 Points 6 Featured Posts Called Shot Master

Barbara: Very insightful post. Having a good listing inventory gives an agent legtimacy and expereince. It helps you to keep your finger on the pulse of the market.
9:33pm • #27
MAR
09
2010
1,521,060 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Katie....enjoy your fun....I'll take the listings!!!

Matt....it keeps you in business....can't rely on a buyer for a commission and if you do, it takes alot of time to close them...listings are much quicker.
6:56am • #28

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Barbara Todaro "New Franklin MA Homes"

Franklin, MA

More about me…

RE/MAX Executive Realty

Address: 445 Franklin Village Drive, Franklin, Ma, 02038

Office Phone: (508) 520-9881

Cell Phone: (508) 918-9148

Email Me

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.


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