I know it's not healthy eating, necessarily, but one of the reasons I look forward to this time of year is McDonald's Double Filet O' Fish. It's a guilty pleasure and probably an acquired taste for many... but I'm not much of a red meat eater, and when you have kids, invariably you're going to end up at Mickey D's once in a while.
What I like about the Double Filet O' Fish is its simple genius. It's the same sandwich as the regular Filet O' Fish... except there are two filets. That's it. No new sauce, no extra toppings- even the box it comes in looks alike. McDonald's could have been offering these for years (double burgers came out decades ago) but the two-filet fish sandwich is a relatively new phenomenon.
It got me thinking... My next internal marketing project is to look for anything we do that we could make better with a simple change. Not to reinvent or fix what isn't broken- just to try to find something we've taken for granted as un-changeable and see if it can be improved. Even if you're horrified by the prospect of a double fish sandwich, you can hopefully appreciate the utility in re-examining your everyday marketing campaigns to determine if they could be buffed up or tweaked for a new (and hopefully better) response.
At Obbee, we are big fish in the sales lead pond. We provide fresh, motivated prospect lists for the real estate, mortgage, insurance and debt & loan modification industries. Using the internet to attract and qualify clients, we offer leads to sales professionals in real time... But even we will draw the line at a Triple Filet O' Fish. :)
- Dave
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