My clients were recently faced with the challenge of placing their parents in an assisted living facility and selling their home. This is how we did it, step by step, in seven days. (From the time we listed it!)
1. This is the most important part. They moved their folks into the assisted living facility before they even talked about selling the house. Having your house on the market is stressful for anyone, but there is nothing more distressing for elderly sellers than having strangers tromp through their house day in and day out.
2. We set a budget of $15,000 for improvements that would give the best return. This included: paint, refinishing hardwood floors, new sink and counter tops in the kitchen, some new lighting fixtures, a ton of yard work and a new (tear off) roof.
3. After the work was done, I brought in furniture, artwork,and accessories and then staged the living daylights out of it!
4. Instead of using my traditional real estate sign, I had a custom sign made that mimicked my flyer. On Sunday afternoon, I had over 200 people come through my open house. By Sunday night, we had a full price offer and we closed in 30 days.
The funky Euro style laminate cabinetry which had been sponge painted was transformed by painting out the entire cabinet with Latte by Restoration Hardware.
The biggest improvement here was painting out the fireplace. Lightening up the drab green wall color paint helped to wake up the entire room.
Again, paint was the hero for this little bathroom.
If you'd like to sell your parent's home in seven days, give me a call!
The Better it Looks...The Better it Sells!