ActiveRain members have a lot to say about how we, as REALTORS®, can better our image with the public and be recognized as professionals. Well, we might be fighting an uphill battle!
In one of my local daily newspapers, a headline in the weekly real estate section caught my eye. "Are you ready to become your own boss through real estate?"
I had no problem with most of the article...statements like "Real estate can be an exciting profession..." or "Helping others achieve the dream of homeownership is not only emotionally fulfilling..." Yada, yada, yada!
What really bothered me were the statements about being a REALTOR® New Jersey "...it only take a few weeks and several hundred dollars to get started in real estate."
OK, that can be true, and it might be an "attractive option for the unemployed or individuals who can't afford an expensive two or four year education."
But for this broker to state, "Perhaps the greatest benefit a career in real estate provides is flexibility." Not so bad you say?
This broker goes on this say, "The flexibility also makes real estate a great choice for those who have another career or are pursuing other interests, but would like to supplement their income." HUH?
What other industry advertises employment opportunities by saying, "Our industry is a great choice for you while you continue your current job, and pursue your other interests?"
Until our brokers and fellow agents begin treating real estate as a profession, we're fighting an uphill battle!
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The Battle of Old Cedar Bridge Tavern, 2009
How can real estate brokerage be treated as a profession when it takes as little as 45 hours of instruction and "a few hundred dollars" to obtain a license.