If you're just stepping into the real estate business today, you may be wondering how you will make it through the challenge of the current real estate crisis. If you've been in the business awhile..you many be wondering the same thing! One of the keys to surviving the challenge of a crisis is to understand what's important and then figure out how to give what is actually needed.
In the age of Abundance Differentiation becomes the King! in some ways, the rise of Blogging is a direct response to the need for differentiation. Today, on-line consumers are indicating: I don’t just want to know WHAT you know…I want to know WHY you think certain things are important & HOW your knowledge & training can be of benefit to me in MY particular situation.
You see, when everyone has access to every listing & tons of data, the value of information alone diminishes. Therefore, Consumers are finding it more difficult to sift through this deluge of information to synthesize an elusive, and far more valuable quality called Relevance.
Relevance is what provides context for the value of ones choices. Relevance is what informs me about the viability of a particular home or neighborhood in relation to my life circumstance. Relevance is what ensures that the transaction I am entering into does not disintegrate into a nightmare because I had just facts without the benefit of applied wisdom.
So what is Wisdom?
Wisdom is the ability to translate facts/statistics aka knowledge into Meaning. Facts by themselves don't provide answers. Facts need the benefit of interpretation which is greatly enhanced by dealing with experienced and properly trained professionals. Real estate practitioners who understand the critical nature of Wisdom in the real estate transaction will watch their Values soar!
Real estate agents who provide Meaning in a way that responds to the expressed desires of their clients with sensitivity & integrity will never go out of style. Real estate agents who create Relevance within the context of the transaction will find their services to be Irreplaceable.
So there you have it! 3 Keys to being Irreplaceable in today's market...Remain Relevant, by using Wisdom to translate the facts/knowledge of the real estate Process into something Meaningful. This formula is seldom impacted by the downward draft of economic conditions...in fact, it tends to thrive most vigorously within an unpredictable environment.
picture courtesy of Amanda Mernezy's photostream on flickr
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