2/06/2010-2/28/2010 RealSkillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
Ten Types of Landing Page Goals for PPC Campaigns
Many real estate professionals ask about the effectiveness of PPC campaigns. Effective PPC campaigns start with good landing pages. The blog post gives you ten ways to meet your prospecting/conversion goals.
Not to be missed are #2 Leads, #3 Up-sell or Cross Sells, and #4 Video Views.
5 Steps to Successful Facebook Advertising
A blog post from DuctTape Marketing with simple tips and how to's on creating good advertising for Facebook. A few great take aways include:
-
Choose the CPC (Cost per Click) Model yields a better ROI.
-
Create multiple ad versions and test for effectiveness.
-
Use the Facebook Insights Tool to monitor interaction.
-
Create your ad sponsoring free content or an event is a more effective way to draw people to your pge than using traditional push marketing ads.
#Spon, #Paid, and #Samp: New Tags for Shilling on Twitter
Good
article from ReadWriteWeb with a link to WOMMA's Social Media Marketing Disclosure Guide and the tags you should use when tweeting about a company/product that you are receiving something from in return.
Paid sponsorhip guidelines are important to
pay attention to and keep up with online. This article is a good resource and at the very least should be bookmarked for near future reading, especially if you do any affililiate marketing or have sponsors on your blog/website or promote through your social marketing and microblogging efforts.
6 Approaches to Your Company Blog
A blog
post from ReadWriteWeb for their ReadWriteStart channel (for entrepreuners and first time start-ups). The post breaks company blogs into 6 different category types. The Operations category would be relevant to real estate brokers as would elements of the Research category.
Make sure to check out the diagram in Figure 1. Hype Cycle for Emerging Technologies, 2009. The diagram anticipates that corporate blogging is two years away from mainstream adoption.
Creating a theme for your blog is an important exercise and will keep your efforts on target and your readers loyal and true blue.
Longtail Keywords: Using Keyword Phrases that Make Sales
A good article from ClickTalez about
creating longtail keyword copy that makes sales rather than emphasizes giving away free information. There is a time and balance for both in online marketing and if you always advertise free, you are running from push sales. A balance of push and pull should be in all of your online marketing efforts in order to grow your revenue and not become a philanthropist in the process.
Terry explains how to balance out your keywords by defining and giving examples between commercal longtail keywords and informational longtail keywords. She also provides the use and relevance of both.
In this post there is a gem in the comments section where a commentor recommends using a free tool for keyword research thats sits alongside your blog editing screen by
Wordtracker called SEO blogger.
The tool will help you to define your commercial and informational longtail keywords as you edit your blog post. Very cool.
*************************************************************
If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.
;)
;)
;)
Rebecca, That is a lot of informatin to try and keep up with! I will check a few out.