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Tim Hortons Scores Big With Sid The Kid Commercial

By Jenny Kotulak

Real Estate Agent with RE/MAX Real Estate Centre Inc., Brokerage

March 09, 2010 04:20 AM

I'm sure when this Tim Hortons coffee commercial was filmed prior to the 2010 Vancouver Winter Olympics, there was no notion that Sidney Crosby would become a National hero for scoring the winning goal for Canada's Olympic men's hockey team. That overtime goal against an outstanding U.S. team resulted in an Olympic gold medal for Canada.

But perhaps the advertising/marketing team that put this commercial together for the Canadian coffee giant had vision. You take a product, in this case young hockey phenom Crosby, match it up with another successful product, Tim Hortons coffee, of course and you get win, win right?

Tim Hortons have always sponsored sports teams for youngsters and not just hockey. My daughter was a soccer "timbit" in her first couple of years on the field. Road hockey is almost a national 4 season sport itself. A great way for drivers to learn patience on the road is to just slow down and smile at the kids as they (sometimes slowly) move the net over to the side of the road to allow you to pass.

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Malcolm Johnston

Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON

Trenton Real Estate

Sid the Kid, there's a young man with the world at his feet now.

Mar 09, 2010 04:25 AM

Terry Chenier

Homelife Glenayre Realty - Mission, BC

Jenny,

That was "lucky" foresight on Tim Hortons part.

Mar 09, 2010 04:56 AM

Barrie Clulow

My Time Is My Own - Uxbridge, ON

Jenny - synergism, works for me, the add was great even before the Olympics

Mar 09, 2010 05:34 AM

Nick T Pappas

Assoc. Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, Broker/Providence Property Mgmnt, LLC Huntsville AL - Huntsville, AL

Madison & Huntsville Alabama Real Estate Resource

Jenny, that worked out pretty well...that kid has it all ahead of him and he isn't doing too bad right now!!!

Mar 09, 2010 09:02 AM

Mary Douglas

United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO

REALTOR, Red Feather Lakes, Colorado

Hi Jenny, What I know about hockey, you could put in a thimble. But I enjoyed the Olympic Game, and your post. Tim Horton's commercial is the spirit of the game.

now whose Sidney Crosby? LOL

Mar 09, 2010 03:29 PM

Jenny Kotulak

RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON

Broker - Oakville Ontario Real Estate

Hi Malcolm, and he seems so sensible. Thank goodness the money and fame hasn't gone to his head.

Hi Terry - They had great insight.

Hi Barrie - I think it was really well put together also. I was actually looking for the new one and stumbled across it.

Hi Nick - Such great talent. It is a sport where your career could be over in an instant so he is collecting all his awards now.

Mar 09, 2010 03:30 PM

Well Mary, do you know who Wayne Gretzky was??? Sid the Kid is his heir apparent.

Mar 09, 2010 03:31 PM

Liz Moras Migic

Chilliwack, BC

Chilliwack, British Columbia - Realtor

Now why couldn't Starbucks do something like that? :)

Mar 09, 2010 03:46 PM

Ed Silva, 203-206-0754

Mapleridge Realty, CT 203-206-0754 - Waterbury, CT

Central CT Real Estate Broker Serving all equally

Jenny, obviously Tim Horton saw something special in Crosby so the gamble wasn't all that big. The hockey final just pushed it over the top.

Mar 09, 2010 10:33 PM

Karen Anne Stone

New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX

Fort Worth Real Estate

Jenny: What a wonderful commercial... although I really wouldn't call this a "commercial." Hockey is a symbol of togetherness, and one-ness of spirit. That is so very easy to see. Thanks for sharing...

PS... Did YOU ever play any hockey ?

Mar 10, 2010 03:53 AM

Hi Liz - Great question. Now what kind of commercial could Starbucks do to attract business. Different target market definitely. Do Starbucks patrons watch hockey? Time for a survey.

Hi Ed, seeing Crosby has won just about every hockey trophy possible at such a young age, I guess he was a great "go to" guy. Also seeing hiim wearing a Timbit hockey sweater as a kid helped.

Hi Karen Anne - No I didn't play hockey but my boys did. I must say I spent 10 years in rinks and missed it when they finished playing. My 25 year old still plays a couple nights a week and also coaches a 10 year old rep team but I don't get the urge to sit in the arena anymore lol.

Mar 11, 2010 11:07 AM

Tim Hortons Scores Big With Sid The Kid Commercial

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