Last week while flying down to Orlando, Florida for the RE/MAX International Convention, I had the great pleasure of flying on a low-fare (READ: discount, no frills) airline.  Namely, AirTran.  I didn't really save any money since USAir, Southwest, and just about everyone else was offering the same $139.40 roundtrip from D.C.  Nice!

However, I did get to experience and taste some darn good gourmet pretzels en route.  More than that, I learned how to Use the Incredibly Obvious to Have Some Fun & Maybe Sell Some More Homes.  This I learned from a bag of pretzels:

Gourmet Pretzels  Pretzels Instructions

Due to the highly silly nature of actually giving instructions for how to eat pretzels, this is the first time that I've ever looked around an airplane and saw everyone heavily concentrating on reading every word on the pretzel bag.  Few people will soon forget these pretzels, and that's exactly what AirTran intended.

That instantly gave me an idea for my business and I've now created a sign for the passenger side of my car -- that same car used to take homebuyers all around Northern Virginia on the quest to buy their next home.  A moment of inspiration and voilà:

How to Find the Home of Your Dreams

In case you have trouble reading it, here's what it says:

HOW TO ENJOY YOUR RIDE &
FIND THE HOME OF YOUR DREAMS

(keep reading for complete details)

INSTRUCTIONS

1.  Think about the homes you saw online at brianblock.com as you fasten your seatbelt and relax into the plush leather seats.

2.  Sit back, relax, and talk to Brian about your criteria for your home search.

3.  Wait until the vehicle comes to a complete stop before exiting to view homes.

4.  Make sure to tell Brian what you did or did not like about home.

5.  Repeat until you find your dream home.

6.  Tell your friends and family you fournd your dream home and that they should visit brianblock.com to start their own home search.

It's going up in my car today.  Let me know what you think.  I'll let you know what my clients think.

How can you use the Incredibly Obvious to Have Some Fun & Maybe Sell Some More Homes?

 

Thank you for reading my blog post.  If you like what you’ve read, then please:

Follow, Connect, Watch, Subscribe

Follow Brian Block on TwitterBecome a Fan of Block Real Estate Group on FacebookConnect with Brian on LinkedInWatch Brian's Videos on YouTubeSubscribe to Brian's Blog

If you plan to purchase or sell a home in the Northern Virginia or D.C. area,
you can visit my main Northern Virginia & D.C. real estate website at www.VirginiaRealEstateNews.net.

START YOUR NORTHERN VIRGINIA HOME SEARCH TODAY!

 
Post is included in group: Out Of The Box!
Post is included in group: POSITIVE ATTITUDE for the Weary Soul
Post is included in group: Realtors®
Post is included in group: RE/MAX Active Rain Bloggers
Post is included in group: The Art Of Marketing You

8 Comments on How to Use the Incredibly Obvious to Have Some Fun & Maybe Sell Some More Homes!

MAR
09
2010
261,234 Points 2 Featured Posts Localism Sponsor Called Shot Master

Brian...this is so good; food [more than pretzels] for thought.  what a neat side-business for you to develop. How about offering magnetic plaques for cars; treat bags with Realtor info printed on front-naturally including pretzels, or if in a cooler area-maybe some 'lap-blankets' [that way you can lower the heat in your car.  Many other not solicited ideas come to mind.  Good, fun post.
Have a good week; will look for those pretzels when we fly Air Tran to Orlando later this year; reason for our choice is that it flies out of Flint & not Metro--that is the primary reason.
1:59pm • #1
1,527,899 Points 164 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Last time I was on AirTran it reminded me of riding on AF cargo plane.  Slam it on the ground and come to a screeching halt.   Fortunately your passengers will have a smoother ride and certainly won't be trying to shove bags in the overhead compartment.  Oh and this is a great idea by the way!
2:49pm • #3
283,803 Points 75 Featured Posts Outside Blog Called Shot Master

garaughty, blog design, graphics, WordPress, abstract art
4:54pm • #4
228,392 Points 1 Featured Post Called Shot Master

Its a good concept that can be customized for your particular market.  Thanks for sharing, great idea!!
5:37pm • #5
3 Featured Posts Attended Rain Camp

That is great, you are right sometimes the obvious needs to be pointed out because it is not so obvious.  Thanks for the Post.
7:24pm • #6
307,045 Points 9 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I think I will steal this idea!
8:10pm • #7
MAR
10
2010
319,359 Points 11 Featured Posts Outside Blog

Marketing at it's best. With everyone in America concerned about what is in the ingredients of the food we eat, AirTran took advantage of that and spun it into a simple, silly marketing tool. Priceless! Thanks for sharing. Love your idea.
5:15am • #8
2 Featured Posts

Loved your idea of promoting yourself with humor.  For many I have observed that the home buying process is stressful and not fun and when we can add a little levity, it can only make the connection stronger.
7:31pm • #9


What does the graphic say?
Leave a response…

(optional)
Spam Prevention:
 
Brian_high_def Rainmaker_large

Brian Block -- Northern Virginia & D.C. Real Estate

McLean, VA

More about me…

RE/MAX Allegiance, Managing Broker/Branch Vice President

Address: 6226 Old Dominion Drive, McLean, VA, 22101

Office Phone: (703) 626-0715

Cell Phone: (703) 626-0715

Email Me

web stats


Listings

Links

Archives

RSS 2.0 Feed for this blog

Find VA real estate agents and McLean real estate on ActiveRain.