Special offer

The Benefit of Pricing It Right - Sold In Three Weeks

By
Real Estate Sales Representative with Keller Williams Realty

We took a listing in Livonia on February 16.  While it was nicely updated and didn't require staging, it was also a tri-level.  We all know any split-level is a challenge to sell in ALL markets.  We listed very close to fair market value at $137,000 and had it under contract in 3-1/2 weeks at full price less $5,000 in concessions....over 96% of list price.  The point:  You must list at market or ahead of market to sell.  Seller's erroneously think they need to list high so they can be ready to negotiate that low-ball offer.  Not so.  While you may get the crazy low offer, the right price will bring good offers and a quick sale.  In our declining market, the sooner you sell the higher the sale price.  248-735-5477   www.RonayneTeam.com   

Kevin Cavanaugh
Keller Williams Hudson Valley Realty - Tappan, NY
Lic. Associate Broker, ABR, GREEN

So true.  I wish there were easier ways to convince some sellers.  I had a similar situation recently where the sellers listened to me and listed at $429 and we got $415  sold in 5 days, and they were able to get the house that they wanted on the other end.

Mar 10, 2010 12:49 AM