3 Simple Ways To Touch-Up Your Internet Presence for Effective Real Estate Marketing
First impressions do make a difference. Here are three simple ways to keep your Internet presence effective for real estate marketing and make it outlast the competition.
1. Email addresses
Let them work or you. Instead of sending clients to a yahoo, gmail, or even aol address
send them to your primary business domain- yourname@yourname.com.
Send spam to your yahoo account.
Register for newsletters with a gmail account.
Track business from your blog by using a different domain.
Domains can be purchased cheaply right now and to add an email service is truly pocket change. The biggest take away is to give clients a true domain that brands you, not aol, gmail or yahoo.
2. Margin of your blog
You have numerous opportunities to
brand yourself on your blog and I have discussed this topic before. Yet with each new clever widget invented comes an opportunity for a company to fill up your real estate with their name, their brand, and their offerings. Before you add a widget next time
think about what you are trying to accomplish in that space on your blog.
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Are you seeking credibility? Awards might be good widgets to have.
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Are you trying to make it a contact capture mechanism? Try a newsletter sign-up for widget or click to call/text widget.
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Are you trying to have consumers visit your website- Add links with good keyword anchor text that sends them to pertinent pages on your website.
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Are you trying to promote other companies and ditch your offerings?Add all sorts of widgets that are fresh out of the box and ready to take your internet traffic that you blog hard for.
It is true that sometimes the simplest things can be the most effective. The details can make or break you EVERY TIME.
3. Analyze Your Web Presence and Your Competitors
You may not be a web designer but being a real estate professional you know that analytics and
competitive analysis is important. Carry this thirst for information from the offline landscape to your online presence. You can use
HubSpot's website grader product to analyze your website. Don't just stop at your website.
Test your real estate competitor's websites with this tool and compare the differences.
Tracking a competitive advantage is so much easier to do online then offline because in business matters no one is trying to be a secret on the worldwide web.
Keeping your brand online and top of mind requires maintenance. Don't let your brand start to sag and become dormant. Use these touch-ups to freshen up your brand and stay on top.
If you enjoyed this post, you might want to read:
5 Tips on Choosing the Right Days to Market Your Real Estate Services Online
The Top 5 Ways to Prune Your Real Estate Blog
Ten Ways to Analyze and Measure to Make Sure Your Online Marketing Efforts Aren't Half Baked
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If you need assistance with online marketing, offline marketing, social networking, or bloggingcontact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.
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Thanks Rebecca, I had noticed some of the widgets were redirecting, which isn't good. I do tend to iframe a lot of other sites in mine to keep people at home (my web site)