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Staged to Rent...Part Two, the interior.

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Home Stager with Certified Staging Professional

Staged to Rent...Part Two, the interior.

When the owner of this beach city home contacted Dream Interior Redesign and Staging, regarding the renovation of his rental property we knew that we had a long-term, major job ahead of us, but we're always up for a challenge and hard work. 

This property would remain a rental, but the last tenants had been there for 7 years and it was in a sad state of repair.  Plus, it had never been updated since it was built in 1978. 

We painted EVERY surface, installed new light fixtures, added new bath fixtures, new carpeting, new kitchen and bath tile, new laminate flooring and then we professionally staged the house to appeal to the target renters in this market. 

Here are the living/dining area BEFORE photos from two directions:

Dream Home Decorating and Home Staging Oakhurst CA

Dream Home Design and Home Staging Oakhurst CA

The AFTERS:

Dream Home Design and Home Staging Oakhurst CA

The dining room light fixture was the only one that we didn't replace.  We simply spray painted it black, removed the old glass globes and installed the little lamp shades.  A big change for very little money. 

Dream Interior Decorating and Real Estate Staging Oakhurst CA

In the family room we wanted to change the flooring.  We also extended the kitchen tile area (all new) to  make additional space for a small breakfast table.   

Dream Home Decorating and Real Estate Staging Oakhurst CA

Dream Redesigns and Home Staging Oakhurst CA

The kitchen was saved until last because the owner and I had lengthy, friendly debates about the cabinets.  I wanted them painted but he refused to paint "good oak".  He ended up using a colored matte lacquer finish on them with a deeper tint and then he added the jewelry (hardware) to help appease me. 

Dream Home Renovations and Home Staging Oakhurst CA

I do have to admit that I like the end result in the kitchen. 

Dream Home Design and Home Staging Oakhurst CA

 The master bedroom was a very large room and the owner didn't want to pay to have it fully staged.   So, we followed the KISS strategy and did just enough to help potential tenants see the functionality of this space. 

Dream Home Decor and Home Staging Oakhurst CA 

By adding a bed and just a few more pieces the vision came to life. 

Dream Home Decorating and Home Staging Bass Lake CA

The master bathroom was another source of considerable debate. 

Dream Home Decorating and Home Staging Bass Lake CA

But the RESULTS were PRICELESS.

Dream Redesigns and Real Estate Staging Bass Lake CA

The upstairs guest bathroom needed the same type of attention.

Dream Home Design and Home Staging Bass Lake CA

A bit of color helped it shine.

Dream Home Decorating and Real Estate Staging Bass Lake CA

The fourth bedroom was downstairs and a bit small. 

Dream Interior Redesign and Home Staging Ahwahnee CA

So we staged it as an office and it will stay an office. 

Dream Home Decorating and Home Staging Ahwahnee CA

This LONG project yielded great results.  The owner had multiple applications as soon as he put it on the rental market and the new tenant is thrilled with this house. 

He's so thrilled that he bought almost everything that we used for this staging, because it suited his design aesthetic perfectly. 

If you have rental income property that is lingering on the market, due to heavy competition, call in a professional stager to help you make it happen and get the income back in your pocket. 

Click here to see Part One...the exterior of this home. 

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Dream Redesigns and Home Staging Coarsegold CA

 Dream Interior Redesign & Staging by Ginger Foust is a full service Professional Staging and ReDesign company.

Locally serving the Californiafoothill and mountain communities of Oakhurst, North Fork, Coarsegold, Ahwahnee, Bass Lake, Wawona and Mariposa. Also servicing areas of Fresno and Clovis, California.

Providing Virtual and Conceptual Staging Worldwide.

 Click hereto see a short slideshow with examples of our work and a slideshow of this property.             Visit our website at http://www.dreamredesigns.com  for more information or call 559-877-2442.

Comments(37)

C. Bartch
Newark, OH

Ginger this turned out spectacular. I'm glad you were able to have a friendly debate because those cabinets really updated the kitchen. Your staging design and the colors you chose throughout are stellar. Love it, love it, love it!

Mar 11, 2010 11:05 PM
Diana Young
Staging Seattle, King & Snohomish Counties - Edmonds, WA

Looks great, Ginger!  What a fun staging project with stunning results and a happy client!

Mar 12, 2010 12:42 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

WOW - if they bought the furniture that means you really hit the target!  Congratulations, Ginger!  Julie

Mar 12, 2010 01:20 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Hi Beth, first of all those owners would be foolish to pass you up as a tenant.  So many tenants destroy and put no value in where they live and that certainly wouldn't be you. This new tenant says he is also going to make improvement to the property inside and out.  He has pride in where he lives but just isn't able to buy right now. 

I do not have a contractors license and will never have one again.  Been there/done that and I don't like being in the middle between owners and subs.  I refer owners to vendors and usually give them several choices in each field.  Then, they have to make the contact, make the choice, pay them and hassle with them if there are issues. 

The homeowner and myself did much of the work in this house.  We did not do the tile work (I don't get on my knees...only do countertops and backsplashed) or lay the carpet.  Along with one handyman we painted, changed light fixtures, refinished cabinets, installed laminate flooring and much more.  I enjoy this type of work and have been doing it for almost 40 years so there is little that I can't do, just some that I won't do. 

My suggestion is that when you are making recommendations on updates etc with your staging consultations, mention what items you and your team can take care of.  For some clients I do not tell them of my skills because it is apparent that I would not like working for them doing anything more than the staging.  You walk a fine line and make decisions that will benefit you, your business and your family.

Good luck...hope the rental works out for you.

 

Mar 12, 2010 04:10 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Wanda, yes it was but the results made it all worthwhile. 

Tessa I have been doing this type of thing for so long that I was relieved when the term STAGING came along because now it has some type of title.  Now I just wish that ReDesign had the recognition value that staging is finally getting.  Thanks for your kind complements and comments.   

Kathy...I do own a hard hat but I it's old and yellow and I think I need a new one with my company logo on it...thanks!! (:

Thank you Liz....Christopher Lowell is a BIG proponent of cross-pollinating of color and I try to do that with every job.  I will miss those red chairs. Thanks for commenting here. 

Susan, those cabinets cause considerable debate and the owner hunted high and low for a process to refinish them but not take them down to raw wood.  Happily it worked.  Thanks so much for commenting. 

Mar 12, 2010 04:22 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Nancy you are so right.  I have had local agents tell me that my staging is SO-O easy to replicate that they now do-it-themselves.  BUT when I see their staging it makes me gasp and I don't want anyone to think that's what staging is.  I'm trying desperately to educate but too many are still unwilling to learn.  I don't care if they do-it-themselves IF they do it right.  Thanks for all of the praise and comments. 

Cyn, thank you, thank you, thank you.  The owner had so many positive comments and applications that I was thrilled too.  I'm really pleased that the kitchen cabinets turned out so well because they were such a point of contention. 

Thank Diana everybody is happy and I know that I will continue to get jobs from the client. 

I guess that I did Julie.  The nice thing is that destaging now will only take one van load instead of 3 or 4.  Thank you for stopping. 

Mar 12, 2010 04:37 AM
Beth Lester
Beth Lester Designs - Torrance, CA
Home Staging & Interior Decorating

Thanks for your response, Ginger.  I just wondered if California had any objection to adding painting to decorating - not that they would know the difference, I guess.  Do you charge similar rates for that kind of work as you do staging/redesign?

 

The owner of the fixer upper decided he didn't want to put money into the property at this time, so be it.  Saves me a lot of work, but I'll pay more for rent now.  We have two other nice houses as options, so that's okay.

Mar 12, 2010 07:58 AM
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

Ginger -- Your hard work really paid off; it looks great!!!  It's no wonder that it rented quickly!  Your photos look terrific, too!!

Mar 12, 2010 12:29 PM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Beth many of the professional painters that I recommend have contractor licenses and I suppose it could be an issue.  Since I usually work hand-and-hand with the homeowner I haven't worried about anything more than my business license.  I charge my hourly rate for everything that I do because the handyman "contractors" in our area charge about the same. 

Hope your rental turns out great for you. 

 

Mar 12, 2010 12:43 PM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thank you Nancy.  Now I have to decide if I want to do his next condo project. 

Mar 12, 2010 12:45 PM
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc

Excellent work with great success story Ginger!   Congrats!

Mar 12, 2010 08:10 PM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Michele. It's nice to have destaging minimized, a happy client and a thrilled tenant. 

Mar 13, 2010 03:46 AM
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

This make over is fantastic.   It gives me hope :-)

My tenant has been in the house for 10 years and I fear the day he moves out.

Mar 14, 2010 03:10 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Virginia.  It's great to have LONG-TERM tenants but the wear and tear means a lot of work when they eventually leave.  There's very little wear and tear on our vacation rental with tenants that only stay a month and usually just a week of two, but there's no assurance of the income either. Don't be fearful just be happy that you have someone in there providing you with the income. 

Mar 14, 2010 06:09 AM
Sheila Kennedy
J29 Project - Rochester, NY

Wow!  Way to go Ginger!  This has been an awesome story from start to finish!  Is it any wonder he bought it all - it looks fabulous!  Thank you for the pictures - I am so excited for you!

Mar 15, 2010 11:53 PM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Sheila.  It was an interesting project.  The tenant moves in today and I'll be there again in three weeks to help him pull it all together, make a few more purchases and bring my remaining inventory back home.  Happy Spring to you. 

Mar 16, 2010 05:40 AM
Iris Shamas
ITS Realty - Scottsdale, AZ

Ginger, your before and after pictures are an inspiration.  Great job!

Mar 19, 2010 09:04 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thank you Iris.  I love my work AND my passion!

Mar 19, 2010 09:37 AM
Iris Shamas
ITS Realty - Scottsdale, AZ

Ginger - just to let you know, your blog about staging enticed me to look at some staging companies advertising.

Mar 20, 2010 04:38 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

I'm thrilled with that Iris.  Most of the professional stagers that contribute here on AR feel that promoting our industry is crucial and I'm pleased that you are considering this service.  Let me know if I can be of further assistance. 

Mar 20, 2010 06:00 AM