Just thought I would share a peek at what Sanford has me work on in a day. In between all these duties is the return calls and the blogging and the video and the reading, etc… There is absolutely no doubt in my mind that these activities won’t generate great activity for me. I haven’t share this yet, but the goal is to have 50 listings on rotation at all time. This I am not as sure about, but it is the focus and not a bad one to have.
- Calls to the homes of the FSBO’s in my farm area
- Calls to the homes where I am farming
- Calls that come in to the office that I pick up
- Calls to my family
- Calls to other Top Producers and Affiliates
That’s a lot of calls in a day. Now then there is the letters
- Marketing letter to your farm area, a new letter can go out
- Marketing letter to the FSBO’s
- Marketing letters to the out of town agent, or home owner to offer help and expertise
- Marketing letter to the parents of college students who are looking to reduce the cost of their child’s education and provide them a real life experience in taking care of a property. You are offering to help them find a condo that can be used the time they are in school
- Letters to Top Producers, Affiliates and community people of influence to keep you in their top of mind
- Marketing that can go on your website and provide information to your clients, prospects and the lurking public. Never dismiss the lurking public there are people paying attention to what you are doing who may never work with you but are paying attention for other reasons. Do not let those people down; provide them quality content for their reading.
That is a lot of letters to get out. Needless to say there is a lot to do in every single day. Yesterday I put procrastination as a line item in my day because I was feeling a bit sluggish. I do this on occasion so that I don’t feel guilty when the need to disengage for a brief time overcomes me. During the day yesterday as I glanced at my list for the day I saw it, Procrastination. I decided that I didn’t need to get that done yesterday and just left it on the list. At the end of my day that was all that was left, so instead of doing it then, I just put it off to today and went home feeling some ground had been covered.
Creating action plans is easy; the harder part is seeing the lists everyday and taking both big and small actions to get things done. The success is in the getting things done on a consistent basis. I think the great benefit of working on a program as I am right now is that you have a daily injection of good things to try. The key is trying them and perfecting the ones that are right for you. What’s on your list today?
TALE OF THE TAPE, Day 63 0f 90
Monday was very rainy which took me out of the walking my neighborhoods with postcards. I put finishing my tax work into it’s place and am happy to report I have my last year’s taxes done and so now I can do all the college re-applications for the yearly grants process for my son’s college education. That deadline looms large at March 15th. We had a monthly telephone franchise meeting for North Texas with the national president of EXIT, which went quickly and well. Nationally the company is focused on recruiting, in our office we are focused on building our listings base knowing that that is a recruiting tool of it’s own.