How long has it been since you've revised your listing presentation? If you've read my blog, you know that I recently started over in a market more than 2,000 miles away. Since I have virtually no SOI and can't rely on my wonderful client base to continue to feed me referrals, I've gone back to the basics.
This weekend I pulled out my old listing presentation in an effort to revise it. What I discovered was how much things have changed in the last three years! Not only has my technology been updated but my marketing strategy completely evolved. I ended up trashing the original and starting from scratch.
Last night, I started to wonder how long it's been since I've even used a listing presentation. I don't even remember. I got so used to working with referral clients that there was virtually no competition for their business. I was showing up with my listing contract mostly filled out and just running through the basics with my new client. My "listing presentation" was nothing more than a formality and I was ad-libbing it. Aren't I in for a big change!
But, I don't think I'm the only one. With markets slowing down more and more agents that are dusting off those listing presentations. Competition is getting tougher for all of us. If you're thinking about going back to using formal listing presentations, please make sure you update it. Take the time to update your information, your marketing strategy, and of course your graphics!! Don't use the same old PowerPoint graphics that EVERYONE is using. You know which ones they are. Be original! Show your client that you took the time to really put together a well thought out presentation just for them. Customize your slides for their home and include their CMA instead of a generic example of a CMA. Spending an hour to customize your slideshow to their home will make a big impression. If you're going to do it...do it right!
Happy selling...
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