It's common knowledge that today, 87% of buyers are searching for homes on the internet. They are still using real estate agents to buy the homes; however, buyers are going to the internet before and during their home search in greater numbers each day.
Now, let's say 87% of all buyers were searching in your local newspaper for a home. Would you hire an agent who ran 1 ad a month in the newspaper or would you prefer to go with the real estate agent who ran an ad everyday? Dumb question, huh? But it's not...many sellers are still not asking the right questions regarding the internet presence of their real estate agent in marketing their property. "My agent has a website and my property is on the site" is not an acceptable online marketing strategy for your property.
To read more and see the list of questions to ask, click on this link.