HELP WANTED AD: Do you laugh in the face of killer goombas? Call us. $80,000 a year plus a free house. A parent can dream can't she? Having a son that loves gaming (maybe not to THAT extent) and has an eye for animation...seeing this Farside cartoon made me laugh. It also made me think...how we as agents...maybe set an expectation for clients that not in the realm of reality.
There's not a day that goes by that I don't hear ads on the radio for "first-time home buyer" neighborhoods promising folks that they will never have to pay rent again when they buy a house in their neighborhood. Sounds good in theory, but it's our job to set the correct expectations...not only for their good...but for ours as well.
When a first time buyer calls you what do you do? Do you immediately put them in your car and start showing them homes based on what THEY think they can afford? Or, do you set them up with a good lender who can clearly explain to them what the reality is and what they need to do to get to the point of buying their first home?
If they find out that they are not quite qualified to buy...do you blow them off? Or, do you take the time to map out a strategy for them to achieve their goal of being home owners?
First-time home buyers can be the foundation of a great real estate business. How we treat them...hopefully with respect...and how we groom them...can make or break the opportunity for those folks to be clients for life. Flinging a dream that cannot be attained (at least in the near future) can do more to hurt our business than help. Small steps...achievable steps will bring those first-time buyers to a place where they see dreams realized and develop a trust relationship with you that will not be easily broke.
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