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“The Media,” Again

I know lots of others on Active Rain have posted complaining about the media. Generally, I don't have a problem with them - they have their business, we have ours. News Boy Clip Art

But I need to comment on an article that appeared yesterday in our local paper, the Arizona Daily Sun, concerning the Flagstaff market. The headline was "Condos, Townhomes Hot Items This Summer." So far so good, but not actually news. In our resort/university community, townhomes and condos are always popular with second home owners and students.

The lead sentence, however, went too far: "Townhouse and condo sales are dominating the summer real estate season." Dominating? I checked the MLS stats according to sales reported to the Northern Arizona Association of Realtors^® (yes, not all sales, but a good representation). From June 1 through July 21 (an approximation of the "summer real estate season" so far) there were 219 sales of residential properties. Only 79, or 36%, of them were condos or townhomes.

I don't think 36% can be dominance in anyone's book.

I posted some news with statistics about the current market recently.

Ann Heitland, RE/MAX Peak Properties, Flagstaff, AZ

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Posted by Ann Heitland, Associate Broker, CRS, GRI , ABR ~ Flagstaff Real Estate/Community on 07/23/2007 03:24 PM

Comments (5)

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Originally posted at: Flagstaff Blog - Real Estate and All Things Flagstaff: “The Media,” Again

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5 Comments on “The Media,” Again

JUL

2007

Hi there Ann! The media always finds a way to distort information. It's our job to eliminate a client's prior misconceptions of the market due to the effects of the media and educate them all over again.

Right you are Ricardo

And none of us want to talk to them about anything REAL estate - because of that tendency to misquote or pick and choose what part of the conversation to use in the article - Everyone in the office suddenly scampers about and hides when they call - even with the lure of free publicity, the risk is toooo great! :-)

Except your silly team leader.

I'd have to say more gutsy and knowledgeable rather than silly...

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