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Model Home Merchadising & Staging

Model Home Merchandising is one of our favorite services - From blue print conception to the GRAND OPENING gala's event staging.
Whether it's a simple house-flip or a sparkling new subdivision - every detail is is in tune to the target buyer. Our latest Models, Misty Ridge by Beechen & Dill Builders is in Romeoville, Illinois . It features three unique & custom design personalities.
Please visit our Real Estate Show for the SSHBA Home of the Month "The Whistler" http://www.realestateshows.com/190408

Whistler Master

The Whistler - Master Bedroom

Since 1999,Interior Stylist Julea Joseph has been creating beautiful interiors whether you live in Orland Park or Highland Park. Her unique blend of creating interiors by treasuring the past, infusing new pieces, and blending traditional design, makes for the perfect recipe for a beautiful home.

Watch Julea on HGTV's "Decorating Cents," September 16th http://www.hgtv.com/hgtv/shows_dct/episode/0,,HGTV_3827_41709,00.html

Posted by Julea Joseph on 07/23/2007 07:11 PM

Comments (10)

model home staging, model merchandising, home staging

10 Comments on Model Home Merchadising & Staging

JUL

2007

Congrats to you Julea!! That is a huge honor! Your a celebrity in Chicagoland. I will be watching for you on the 16th of September. Staggers make a huge difference here in Atlanta.

Very beautiful. Congratulations! I'll be looking for you on Decorating Cents.

JUL

2007

Julea,

Wow! How beautiful! May I ask where the furniture came from (rental, your own stock, purchased by builder, etc) and what kind of budget you are given to do a project like that?

VAL

Hi Val,

THANKS - My team and I do all the design concept and purchasing. We start with an inspiration, in this particular Model I knew I wanted all black furnishing, and the color palette launching pad was the floral fabric. We just spun it from there. I have on my team a faux painter, an upholsterer, window treatment partners, and brilliant design assistants. We purchase from a variety of arenas - from retail, to-the-trade, cpmany outlets to resale shops. We love to mix antiques and re-purposed with new. For instance the Master Bedroom's window treatments and bedding came from JC Penney. My window treatment partner reinvented the window treatments into hard cornice boards, and panels. It's amazing what you can do with off the rack to make it look custom.

Each model's budget is different depending on the price point and target market. The average price is around $40.00 per square foot.

Since these Models will be showcased for approximately two years, we purchased. I have though done may Models that we've rented. I work exclusively with Brook Furniture - In fact they gave me my 1st Model opportunity way back in 2001.

SEP

2007

Julea, Thanks so much for this inspiring post. Your work is beautiful, I have also loved black and use it quite a bit in accessories and some accent pieces of furniture. I think I might take it a step further and use some large pieces of furniture that are painted black, I love the look.

I also have a question about the information you provided to Val in your response above, may I send you an email directly about it?

Rhonda -

Sure thing

Julea - I tried your email twice it bounced back as denied. I am running out to take my son to DR. appt. Would you mind emailing me whether I should call or how I should try to contact you?? Thanks so much I will be back in about 1 1/1 hr. Thanks!!!!! rhonda

SEP

2007

Hi Julea! I'm new to staging and am wondering if you approached your local store to partner with them or if you had to start at the corporate level?

We don't have Brook Furniture in our area...Does anyone have any experience working wtih RAC or Aaron's? Thanks!

Hi Julie,

Yes, I do work w/a few local retailers, and to-the-trade also. I'm lucky though, we have the 5th largest furniture store in the nation around 15 minutes from me - so I have a HUGE selection to choose from.

JJJ

Hi Julie,

JJJ

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