While I don’t totally agree with the above statement, it does bring to light an important point. Slogans aren’t taken to heart like they used to be…because too often they’re just words.
Words designed to make that person or business appear to be the best…or among the best.
Words that only matter if there is substance behind them.
When words are just words representing surface purposes, chances are neither the business nor the sole proprietor are providing the substance that gives those words lasting meaning.
Two of the most common slogans in real estate are “Dream Team” and “Your Realtor for Life.” While these two in particular have been used to the point of coming dangerously close to being cliche', they're still perfectly valid as long as the substance is there behind them.
Have you checked your marketing slogan lately?
Is it working for you? Is it a slogan you truly believe in?
Create a slogan you can truly believe in (I can help) and you will feel naturally motivated to build on it…and make your marq.
For more creative marqeting solutions and vocabularian witicisms, visit me anytime at www.marqeteer.com.
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