Signage is a very important part of marketing, and I think most agents use signs, as long as their town bylaws allow it.  There are also subdivisions that have restrictive covenants that do not allow real estate signs.  However, the majority of the time, we will install a sign in front of the property that is for sale.  In many instances, I've noticed that agents have no riders attached to that real estate sign.

Riders are a terrific way to tell the general public one or maybe two important details about the property.  My team uses riders on every sign that we install.  Many of our metal frames will hold two riders and our white sign posts will hold as many as we attach. 

I have given a generous sample of twenty of the riders that we use.  There are more.  I buy as many as possible and sometimes create my own custom riders.

There are properties that have 5 bedrooms and one would not know that information by driving by, unless a rider stated those words.  There are homes with a master bedroom on the first floor and unless a rider stated that detail, a potential buyer driving by would not realize that existed.  Riders add the finishing touch to advertising with signs.  Riders are very inexpensive and if many agents within the office purchase multiple riders (the least expensive way to buy them) then you can trade so that you have many messages from which to choose for your listings.

Heavily traveled roadways are a great place to have a SOLD rider and that's one of our favorite riders along with "I Love My RE/MAX Realtor."

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