Home > Blogs > Jose Klahr > Jose's from JKLahr Team at EWM Blog

Is Realtor.com an effective advertising tool?

By Jose Klahr

Real Estate Agent with EWM JKlahr Team

July 25, 2007 04:56 AM

I have been using Realtor.com for over two years. First I just enhanced the listings and quite honestly I did not get good results, meaning no calls.

At renewal I decided to go with the Feature program which cost $260+ per month, expecting a lot of calls from the Feature Listing. Unfortunatelly I have been trowing away over $260 per month per area and gotten no results. I have been trying to get out f the contract but they are not flexible.

Please share your experiences that you have had with Realtor.com, I like to hear your good and bad experiences.

Thanks for sharing,

Jose

Comments(8)

Comment

Show All Comments

Sort:

Missy Caulk

Missy Caulk TEAM - Ann Arbor, MI

Savvy Realtor - Ann Arbor Real Estate

NO, no a thousand times NO ! I do pay for the enhanced listings as my sellers want them. If I divide it out by the typical number of listings I carry it figures about 52.00 a listing and I pay 1800.00 per year. As I said I only do it for my sellers not because I get leads !!!!!!!

Jul 25, 2007 05:04 AM

Jonathan Saffiedine

Atlantis Mortgage - Farmington Hills, MI

We did some advertising as a mortgage company and had no real luck with it. It's all hit or miss. I've heard people say great things about it, or dog it. Good luck

Jul 25, 2007 05:04 AM

Bob Carney

Taylor-Made Deep Creek Vacations & Sales - Mc Henry, MD

Licensed MD/PA Real Estate Agent

I dont' use the Feature Listing, but I do get calls and emails from r.com. A secret that was told to me; try to find a cheaper zip code next to the one you want your listing to appear in and use that one. Since the one your in now most likely won't be full, they will pull listings from adjoining zips. So you can pay $460 for the year and get pretty much the same exposure.

Jul 25, 2007 05:04 AM

Scott Daniels Florida Real Estate 2.0. Agents Earn 100% Commission.

Florida List For Less Realty, Inc. Broker/Owner. - Cooper City, FL

On a 1-10 scale i rate Realtor.com a 6.5..

It`s outdated in many area`s....

Jul 25, 2007 05:07 AM

Marcus Valdez

Berkshire Hathaway Rocky Mountain Realtors - Fort Collins, CO

i think you need it to show your sellers that your marketing the property correctly. And that brings buyers.

Jul 25, 2007 05:21 AM

Wendy Montoya, REALTOR® Broker Associate, 254-315-4906

Towne Adams REALTORS - Waco, TX

I use one zip code in the featured listings and have been using enhanced listings for over a year. I think the enhanced is worth it for me and think it's an important marketing tool. Have had enough leads and sales to well pay for the enhancements and I think it's a must to service my sellers properly. This is the most visited real estate site out there, if I want homes to get maximum exposure, this is the number one place to get it.

As far as the featured listings, not sure yet if that is worth my money. Did choose the lower priced zip code though to get the most bang for my buck.

Also, think of this...If the buyer is working with another agent and sees your listing (is very interested because of the extra enhancements), they may pass that info to the agent and ask to see the property. How many times have you had YOUR buyers ask to see homes that they found on R.com (especially those with enhancements)? I have it happen all the time.

Jul 25, 2007 05:31 AM

Anonymous

LEADS, LISTINGS, LEVERAGE

YOU GOT LEAD PROGRAMS

YOU GOT LISTINGS.

WHAT ELSE CAN YOU LEVERAGE. LIST WITH ME, I PAY LENDINGTREE $10K FOR LEADS. YOU MOST LIKLEY NEED TO LEARN TO LEVERAGE THIS PROGRAM

WITH REALTOR.COM, YOU ARE ENABLING THE BUYERS AGENT TO DO HIS JOB MORE EFFECTIVELY.

HI LIST WITH ME, I GET LEADS.

Jun 25, 2008 09:51 AM

Mark Weithorn

DPI, Digital Printers International - Miami, FL

According to the California Association of Realtors, the #1 site buyers visit is a Realtor's personal web site. Realtor.com comes in #2. A personal site enables the Realtor to customize a search on a specific area, post community information, and have local links. Realtor.com has too much disorganized information.

We create web sites for Realtors that have great success. For example: www.RiverViewSells.com www.MiamiRentSeekers.com Full IDX integration and Search Engine friendly. Call us, 305-948-2311 or go to www.dpiShowcase.com for more information.

Jul 02, 2008 01:17 AM