Sunset on Carpinteria beach

Luxury real estate marketing professionals can learn about differentiation by observing how cities bring attention to themselves. This supports local business and tourism and can benefit local charities.  It is also a potential opportunity to make your brand known by sponsoring an event which is congruent with your style.  Here is an example.

Carpinteria, our home town, is a small California central coast city in Santa Barbara County.  It is known for its avocado ranches, orchid nurseries, organic produce, flower growing fields and polo fields.  It was named by the Spanish as “carpentry shop” because the Chumash Indian tribe made canoes on the beach and used the naturally occurring surface tar to seal their boats.

Carpinteria hosts an annual Avocado Festival on the first weekend in October.  It attracts a worldwide audience of avocado growers and lovers because Santa Barbara County is the third largest producer of avocados in North America.  The three day event features live music, food, recipes and contests.   It usually draws over 100,000 people.  This event is sponsored by local businesses who are promoting themselves as well as a good cause.

What is in going on in your town, city, or neighborhood that you can support? How about starting something new?

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This post has been included in California Real Estate News Santa Barbara County, CA Real Estate News Carpinteria, CA Real Estate News
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3 Comments on Luxury Real Estate Marketing Essentials: The Avocado Festival

MAR
25
2010

Such a beautiful part of the California coast, and you're not far from the awesome Hearst Castle. I could tour that place every day for the rest of my life.
11:05am • #1
929,600 Points 13 Featured Posts Called Shot Master

Russell,

We love it here and we love your area also, we know some fabulous people in SD!
2:30pm • #2
MAR
28
2010
281,719 Points 1 Featured Post

Beautiful picture and great idea! Every town has uniqueness ! Thought inspiring... thanks!
12:57pm • #3


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Ron & Alexandra Seigel (Luxury Real Estate Marketing)

Carpinteria, CA

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ra@napaconsultants.com

Office Phone: (805) 684-8180

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