In all of the agent training events we've been doing lately, learning how to embed a local info graph on blog posts has been something agents have gotten really excited about. Because who can't use some ideas for blog posts, especially hyper local ideas?
Below is a quick video with how it works. But basically, if you go to the Local Info tab of Zillow, you'll find tons of data about home values, demographics, etc for various neighborhoods. In the Home Values section, we aggregate all the data we have for the desired area, and turn it into a graph. There are a number of different graphs to chose from - blog posts for weeks! Then all you have to do is grab the embed code for the graph and insert it into a post. Then of course, you should include your expert commentary or interpretation of the numbers.
Here is an example of what home values are doing in my neighborhood (I live in the orange line, we were a little late to the depreciation party). You can see the type of graph that is easily created with a click of a mouse.
If you need more help, here is a quick video tutorial on the process:
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