Four websites that can grow your business

Social media. It’s more than buzzword to the savvy internet marketer. Tapping into this gargantuan market could send your business into the stratosphere in short order. But how do you know which sites to pay attention to? It seems like there’s a new social media outlet popping up like spring flowers in a meadow.

The truth is, for now, you can ignore most of them. There are four serious players in the field and these are the ones where you should focus your marketing efforts. In no particular order, they are:

1. Facebook.com – This behemoth began as a way for classmates at Harvard to interact. Now it’s getting harder to find someone without a page. Even grannies are grooving on Facebook now. The advantage to your business is the personal aspect. It removes some of the “wall” between business and client.

2. YouTube.com – This Google owned property revolutionized the way internet users upload and share videos. It’s easy! A recent estimate concluded 20 hours of video are being uploaded every minute. But why waste your time with sleep inducing pet videos when you could be promoting your business?

3. Twitter.com – Sort of the new kid on the block, err, blog, the Twitter platform allows users to communicate in bursts of verbiage limited to 140 characters. Sounds silly. Is addictive. Re-tweets can make you viral quickly (that’s a good thing if you have a sales message), and opening an account is free.

4. Digg.com – This is a social bookmarking site. When internet surfers find something of interest, like a blog, article, or video, they “Digg” it. Items with the most interest end up high on Digg’s list. Even better, Google loves Digg.

No need to knock yourself out trying to master every social media permutation. For now, concentrate on the Big Four and you’re likely to do just fine.

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