What is the Cornerstone of Your Marketing Plan?

Take a minute to think about this question: what is the cornerstone of your real estate marketing plan?

Was your answer your website? If so, don’t feel too bad, that’s a good answer. But your website actually shouldn’t be the cornerstone of your marketing plan and we’re here to explain why.

While a website is undeniably important, it is merely the vehicle you should use to deliver the cornerstone of your marketing plan. Your website is the giant neon sign over your door that says, “What you want is right over here!”

Your real estate marketing cornerstone should be a robust IDX MLS Search, or in other words, “the listings your visitors are looking for presented in an easy to use fashion that also converts those very visitors to leads, increased business, and more commissions for you”.

Here are the 3 Main Reasons an IDX Tool Should be the Cornerstone of your Marketing:

1. By making your IDX Search the primary focus of your website, your are funneling visitors to the exact pages they want to be on. IDX search pages also have the highest traffic to lead conversion ratios than any other pages on a typical real estate website. Why? Well, it comes back to the fact that that’s where visitors want to be, and visitors are much more likely to register for something that they actually want.
2. A quality IDX Search tool can also take on some of the “grunt work” of working with leads. For example, some IDX tools can send visitors automatic listing update emails of new MLS listings that match the visitor’s search criteria. That means that you’re staying in contact with your visitors and offering them a valuable service, without really having to do a thing.
3. IDX can greatly improve your efficiency and return when dealing with new leads. How? Some IDX tools, such as IDXPro, allow you to “spy” on what visitors are searching for, which listings they are viewing, and more. You know exactly what to talk about when following up with leads!

If you don’t already have a robust IDX Search tool that can convert traffic to leads and leads to clients, you need to get one! We, of course, recommend IDXPro. ;-) Take a Free Test Drive!