Tips from REtech South - #retso
REtech South offered cutting edge technology tips, fantastic speakers and plenty of camaraderie! Many of the RETS classes focused on tips of the trade that proactive agents are already embracing but, there's more fine-tuning and change that we need to address in our business in 2010.
At RETS, we heard from CEOs of some of the major real estate firms across the nation; some who feel that we're coming out of the housing downturn; others feel that we'll be traversing in a totally different direction than we're accustomed and feel that we are not quite out of the downturn yet.
Many of the leading experts agree that our business models will change significantly; others see the need as simply an adjustment of less square footage per agent as a result of the increasing virtual mobility our business is experiencing, with increased brokerage support in technology. One CEO stated that he would "not hire agents who were not tech savvy" any longer as he wants his brokers spending quality time working with proactive, tech-savvy agents. He is taking this approach simply because that is what the consumer is seeking.
- Become a niche agent--you cannot possibly be everything to everyone so, you need to focus on your 'specialty' and stick to it, broadcasting your knowledge in your blog posts and on your websites.
- Don't forget about the Gen X and Gen Y consumer--Twitter and Facebook are outlets used by those in these two demographics--if you're going to focus on these, you'd best know how to communicate with them.
- There is an overwhelming desire to obtain simple, yet specific information--the consumer is looking for this and if they find your site and you don't provide this, they'll be gone before you know it!
- The attention span of an online home shopper is 20 seconds - how are YOU going to capture the consumers' attention and keep them on your site?
- Automate your business processes--66% of buyers select the first agent they talk to--are you set up to capture these buyers?
- Trust - Are you conveying trust on your websites and blogs? If you don't know your market, the savvy internet consumer KNOWS you don't know it!
- Value - Are you bringing industry value to the table by way of accurate, up-to-date, clear and concise information? Are you consistently doing this?
- Localism - Bob Stewart and Brad Andersohn have been telling us to focus on Localism for at least two years. If you're already focusing on your local market, you're ahead of the game; if you're not, you simply must catch up. Bob has challenged us once again to participate in a contest focusing on hyper-local - DO IT!
- VIDEO - The ONE word that was a resounding must-do at this year's conference - and we're not talking virtual photo tours either! Video is the #1 form of information that the consumer is seeking when they're doing an online property search. Are you giving them what they're looking for?
Most of the conference discussion revolved around the surge in social media - you don't need to try to focus on every single social site but, you do need to actively participate in more than one--ActiveRain and Twitter or LinkedIn or Facebook, etc. ActiveRain was highly recommended by numerous speakers this week and I couldn't agree more! It is the perfect venue to forge relationships with other agents, learn from other agents, communicate with the consumer and share your knowledge with your peers AND the consumer.
So, accept Bob's challenge and get to it!
Oh, and here are a few photos to make you wish you had attended ReTech South 2010 conference too! Note--The people in the photos are either AR members or they were endorsing ActiveRain!