Special offer

Selling your home? Don't let this happen to you.

By
Real Estate Agent with RE/MAX Preferred, Madison, Wisconsin

There is a first for everything.

One of our buyer clients recently wrote an offer, and in the offer they specified a price 10% below the list (a very common scenario in this market, especially for properties priced over $400,000).

The sellers were hugely offended by the offer. They became highly emotional and responded by RAISING THEIR PRICE BY $20,000. Then they countered our client's offer at $10,000 above the previous list price. Needless to say our clients said thanks but no thanks.

Keep in mind this property has been unoccupied for more than a year. During this time the demand for properties priced over $400,000 has slid lower, and by our estimation continues to move lower right now. The sellers have plenty of equity in their property, but they also have monthly holding costs that include a mortgage, property taxes, utilities and other fees. In other words they are paying good money each month to see their property sit on the market as the market erodes the equity in their home.

Now the task of selling their property just became more difficult. Buyer agents will share the MLS price history with their clients, and their clients will know the property didn't sell when it was priced $20,000 lower.

Tensions are high in this market, and it's completely understandable when emotions enter into the equation. But getting a home sold in this market is all about process. When emotions take over and the process is forgotten, the end results can be devastating. Lost time and lost money. Months and even years on the market. Tens and even hundreds of thousands of dollars lost.

Dan Miller, Keller Williams Realty and www.DaneCountyMarket.com

Comments (4)

Kenneth Cole
Weichert Realtors Appleseed Group, 2043 Richmond Ave. S.I.N.Y. 10314. office phone 718-698-9797, Appleseedhomes.com... - Staten Island, NY
NYS Licensed Real Estate Salesperson

Why not ask the sellers to get an appraisal from a licensed Appraiser?  That ought to calm them down.

Mar 27, 2010 12:34 AM
Sarah House
Houses of Clarksville - Clarksville, TN

I agree, get a third party involved and let everything be transparent for the buyer and the seller. Hopefully they can then agree on a happy medium.

Mar 27, 2010 12:43 AM
Heather Cook
Beyond the Stage Homes - Kitchener, ON
Delivering beautifully staged spaces

Yikes! This is a really tough situation and its a shame that the sellers don't see the big picture and the corner they have shoved themselves into.

It's good that they value their home however if the home is vacant - and has been for any length of time - its important to realize that without furnishings buyers aren't able to feel that same emotional attachment that the sellers feel for the property. This is one of the potential reasons why the home hasn't sold and why when there are offers, they are significantly below what the sellers are prepared to even start negotiating with. 

It's a proven fact that a staged vacant home will sit, on average, about 28 days on the market. Compared to how long an unstaged vacant home - over six months - its definitely in a seller's best interest to invest in staging. Staging builds equity in a home, modeling a lifestyle that buyers can relate to and fall in love with. The results? Buyers who see the value in a home will justify its price point and be much less inclined to lowball the sellers.

For more staging statistics, visit us online.

 

Mar 29, 2010 02:19 AM
Heather Cook
Beyond the Stage Homes - Kitchener, ON
Delivering beautifully staged spaces

Yikes! This is a really tough situation and its a shame that the sellers don't see the big picture and the corner they have shoved themselves into.

It's good that they value their home however if the home is vacant - and has been for any length of time - its important to realize that without furnishings buyers aren't able to feel that same emotional attachment that the sellers feel for the property. This is one of the potential reasons why the home hasn't sold and why when there are offers, they are significantly below what the sellers are prepared to even start negotiating with. 

It's a proven fact that a staged vacant home will sit, on average, about 28 days on the market. Compared to how long an unstaged vacant home - over six months - its definitely in a seller's best interest to invest in staging. Staging builds equity in a home, modeling a lifestyle that buyers can relate to and fall in love with. The results? Buyers who see the value in a home will justify its price point and be much less inclined to lowball the sellers.

For more staging statistics, visit us online.

 

Mar 29, 2010 02:19 AM