Who actually visits open house events? My team members have them every weekend. It's a great way to find buyers for our inventory. I thought I'd make a list of the variety of visitors who frequently make an appearance. They are:
- Neighbors who are either curious about what their property may be worth or just curious (nosey neighbors) about what the interior of that neighbor's home looks like.
- People who are deciding whether or not to become buyers.
- People who have already decided to buy and are starting their search.
- People who are finding a reason NOT to buy.
- People who already have a home under contract are continuing their search to confirm that they have the best deal or maybe there is something better that they may have missed.
- People who are currently redecorating.
- People who are bored and have nothing else to do on a Sunday afternoon.
- Last but not least are the buyers who want to purchase the home you are holding open.
I'm sure there are many more reasons for people to visit an open house, but somewhere in that list of reasons, I'm confident there are a few transactions waiting to happen. Open house events are a worthwhile function and a great way to market a property. The most activity will always happen at the first Grand Opening of a property, especially when all showings start that day. The easiest way to create an urgency to buy is at the first open house. My team members are firm believers that open house events create transactions. What are your thoughts?
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