When a new competitor comes to town...lots of things happen...the competition may run a sale on a competing product or service....You have to wonder if there would have been as much room for the competition if they had done some promotional marketing BEFORE the competitor entered the market. Sometimes competitors work too hard at discrediting the new entry in the market. They scream to anyone who will listen:
- "They" will make promises they can't keep
- Failure is ""their only option in this market
- Don't even talk to them, patronize them, visit, taste, sip....because they.....
Whether you are Kohl's Deparment Stores, Sonic Drive Ins or Keller Williams, it really doesn't matter...there will always be people that see more virtue in discrediting the competition than concentrating on the promotion and refinement of their own strengths.
If an agent elects to move to another brokerage, in some cases, the listings may "belong" to the broker...how does it serve the broker to hold the seller'(s) feet to the fire and refuse to expire the listing when the seller clearly wants to list with the agent...not the broker.
Doesn't it seem to be a contradiction in .....to say you are working for the seller...except if the seller doesn't want to do what you think they should do Mr./Ms Broker ?
What a wonderful world....if we all played nicely...understood that you can't buy a reputation...and that how you treat competitors...old or new speaks loudly to the community, your agents, your employees...not just new competitors.
Comments (6)Subscribe to CommentsComment