There is a secret about Active Rain that you don't know.
People talk about it at times, but not openly. They just kind of refer to it in blogs and if you aren't paying attention, you miss it. I've never really heard Bob Stewart or the other Active Rain folks talk about it openly either. And its not because they have something to hide. It's more because it is something that comes as a result of being in the Rain and having a game plan for your blogging. So what is this secret that lurks below the blogosphere surface at Active Rain? Its' this...
When you blog correctly, you're going to get busy.
And not only busy, but so busy helping buyers and sellers
that your blogging time takes a serious hit.
I was thinking about this yesterday as I left my office in the afternoon to go show a property. It was late in the day and I had been on the go all day long with real estate business. The sunny, warm day reminded me of my early career sunny, warm days when I would sit at my desk in the "bullpen" (beginner's desks) and wonder what marketing I should be doing or calls I might could make or just exactly how to do something in real estate.
I don't have that problem anymore largely thanks to Active Rain and the power of blogging. Some days I am so busy that it is late afternoon or night time before I can even begin to think about writing my daily blog. This is the little secret about Active Rain that nobody talks about. And the reason nobody talks about it because when it happens, you get too busy to blog. And, if you do squeeze in a blog, you don't want to sound like some whiny, ungrateful kind of person because you're busy. Instead, you throw together quickly written blogs that say things like, "I'm so busy," or "Haven't been at AR for a while..." What you really mean is that you have accomplished exactly what is supposed to happen! Your blogs, combined with your social media strategy and other strategies, are paying off. The phone is ringing, people want you to list their home and show them houses and closings are lining up.
So keep that in mind the next time you sit down to write a blog. Done right, that blog might just be the very thing that causes a consumer to call you. And done right over and over and over, you'll get busier and busier and busier. And then you'll be so busy and successful that you won't have time to blog about why you don't have time to blog either!
Thanks Active Rain! I like this little secret! LOL
Comments(133)