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If I tell you I've never sold a home, would you hire me?

By
Real Estate Broker/Owner with Blue Asset Management

I just read someone's post about FSBO's and it brought me back to the concept that, after 30 years in our business, I still don't understand. Let's look at this; A seller is listening to an agent explain why the seller should be represented by them, in what is usually a sellers most valuable asset in their world. The agent says, "Mr & Mrs Seller, I want to be honest with you. I have never ( or maybe, have once or twice ) worked with a buyer,marketed a home, sold a home,  negotiated an offer with another buyer or seller, prequalified a buyer, interv iewed a buyer, attended a real estate training course, and to be quite honest, I don't even have my real estate license or a broker I can go to for advise when I need it. Will you please hire me to sell your home?". I am reasonably certain any of us can guess what the sellers response will be. Yet, every day, FSBO's are out there representing themselves with the exact same qualifications as the (so-called) agent they wouldn't hire in a million years! And why won't they hire that agent? because the facts lead to the reality that that agent, no matter how well intentioned and how honest, is incompetent, and cannot be expected to get the seller the highest price in the shortest period of time, or anything else the seller may want. Maybe, thats part of why N.A.R. found that FSBO's who are successful in selling their own homes sell for an average of 16% less than a Realtor would get. Apparently, the agent they hired didn't get the job done.

So, the next time you speak with a FSBO, ask them how they are liking the real estate business. No doubt, like so many "new" realtists who aren't properly trained, their enthusiasm for their newest vocation will diminish as their frustration increases, and as some point, hopefully before they cost themselves real money because of the vocation-specific incomptenece of their FSBO agent (themselves) they chose to hire, they hire a competent agent and agency that will get them the most money in the shortest period of time, while getting them to where they need to be when they need to get there.

Justin Hayward
TLC Realty, LLC - Gray, ME
Just Call Justin!
Charles, that was well stated.  Thanks for the advice.
Jul 26, 2007 03:57 PM
Andrew Trevino
ADT Real Estate - Wilkes Barre, PA
Wilkes-Barre Homes For Sale
That's a great take on FSBO's. I can say that I've not seen a single FSBO that went to closing. They always end up having issues before they get there that couldn't be worked out or they end up listing the home with a Realtor. 
Jul 26, 2007 04:00 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA
This is a great approach with FSBOs.
Jul 26, 2007 04:03 PM
David Dollar
Dollar and Associates - Fullerton, CA
But how many FSBOs out there are merely testing the waters, and tossing a line in while snoozing on the bank.  They aren't especially motivated, but would make a move if the right fish swam alongside their line and insisted on biting down on the hook.  
Jul 26, 2007 04:23 PM
Paul Moye
Benchmark Realty - Franklin, TN
Broker, GRI, SRES
Good turn on the phrase!
Jul 27, 2007 01:19 AM
Randy Heinitz
Pacific Union GMAC Real Estate - Yucca Valley, CA

Many of the people I have represented originally entered the market as a FSBO and at some point realized the need of professional assistance from a real estate agent. Thanks for the post Charles as I am sure you are an asset to your office and community. This is also great advice for the agent looking to generate more listing business in a slowing market.

Jul 27, 2007 09:33 AM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I've love that you put it back in their lap to realize that they wouldn't hire an agent that has never sold a home and then they realize they just did when they hired themselves.

Jul 30, 2007 04:13 AM