Here is a good find from George Silverman's book on WOM - enjoy and hope we all have a great weekend!
1. Contrary to popular opinion, marketing is one of the noblest of all professions.
Don't accept - on any level - the idea that marketing is inherently sleazy.
Do realize that you are bringing customers products and services that makes their lives easier.
Do keep at the forefront of your mind the value that your product is specifically providing to the customer. It
is the enthusiasm that comes from the value of your product that will help you come up with the reasons people
should talk about it.
Do continually remind yourself that the customer is lucky to have your product, that you are providing value,
that you are doing a customer a favor by selling your product, just as much as the customer is doing himself
(not you) a favor by buying it.
Do think about what is so interesting about your product that people would actually want to talk about it with
other people. Make sure that you have plenty of these word-of-mouth stimulators.
These are very nice thoughts to think about - especially what is going on in the market these days. Agree?
The other 4 secrets will be for next week - Peace!
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