I woke up this morning to the wonderful smell of Folgers coffee brewing. I know, I know... Some people love Starbuck or Pete's... But me? It's the mountain grown freshness of the stuff from the red plastic jug that you can get on sale sometimes for 8 bucks... so I'm frugal... The coffee maker is over 14 years old too...
That got me thinking one day a while ago. The difference between automatic and systematic...
When I set my coffee pot the night before, what happens when I wake up? Yes! A fresh pot of the best coffee... waiting for me to get my favorite mug (well, my favorite mug is the one I reach for) none-the-less the coffee is there. Now I had to do nothing that morning to get the coffee brewed, it was just waiting for me.
If do nothing to the coffee pot that night, what happens the next morning? Coffee for me? Nope, nothing... No fresh coffee, no wonderful smell, nothing. And if I leave it there for two many days, I would have moldy coffee grounds most likely. So I would have to manually change the filter, add more Folgers, add the water and click auto for the morning...
Now let's think about those "automatic sprinklers" I have in the yard. I set them a long time ago... can't remember when I did it, yet they go of every single day (or other day) without fail. Unless the powers out and that usually means it's raining and I shouldn't be watering my lawn anyways. But they work, automatically... in fact systematically they work... with out fail.
Let's think about your lead generation techniques as an agent. Are they automatic or systematic. Automatic means that you will do them, without fail, if you remember to do them... And are there times that we forget to do things? Systematic means that someone will remember for us, and remind us to do the things that we need to do on a daily basis.
If you automatically remember to do your lead generation, you will eventually forget things, overlook things, decide not to do things, and in time will hurt your business.
I have embraced technology... So I use a CRM with pre-thought-out programs that I attach to everyone I meet so that in the future the program will tell me when to call, when to mail, when to email, when to send post cards, when to do pretty much anything. I have my assistant pre-address the cards, so that when I call I can write them out right away.
I am not blogging to preach anything, just a thought I had about how we do business. We cant remember everything, so it's always good to have a checklist or have a program do the things for us.
Thanks for reading!