How often at conventions and in your mailbox do you get postcards saying,

    Send Your Referrals to Bledsoe City

or

    I pay 40% Referrals 

Do they motivate you? They don't motivate me. With the latter, I have to wonder why they feel they have to "buy" referral business.

Why not use the same marketing materials you send your clients or your farm? When I get a postcard from Gayle Henderson that's talking about her negotiating skills, that has more meaning to me - tells me more about the agent and why I might want to refer business to her - than just asking me to send referrals to an area.

Think about printing more of a piece you're already doing, and sending that to agents whose referrals you're soliciting, or print extras to bring to a convention.

Sharon Simms, Real Estate Agent selling homes in St. Petersburg, Florida, the Gulf Beaches and the Tampa Bay area.