I noticed something in advertising, blogging, social media, print, etc. - People are not asking for what they really want.
I know asking for what you really want sounds simple and I know not everyone is doing it! Is it the fear of looking greedy that's keeping you from asking? That was my hang up.
So what's the difference in asking for a $2,000,000 referral and a $200,000 one? I know $1,800,000 if you are using the American math right? The crazy thing is that I am finding out that the money is the only difference. I am also finding that I prefer working the bigger referrals.
Don't get me wrong, I still work with the credit challenged and smaller loans but I don't advertise for it anymore. I just started asking for what I really want... and its working! So my point is: Go ahead take a chance, ask for what you want!
P.S. Just so you know...
I want to fund loans on the biggest, most expensive, homes around; to applicants who have great credit and treat me with respect. Then I want them to refer their friends, family, CPA's, and CFP's to me.
It feels good to say that out loud. - IJL