Better photos with little effort

Unless you contract out for photo services, taking pictures is part of a Realtor's or Stager's job functions. Good pictures are a significant element in marketing a home. Who hasn't heard "A picture is worth a thousand words"?

 Some pictures speak volumes; like a listing photo of a house covered in snow and still on the MLS in July. It says "This Realtor doesn't really care about the listing". I bet I can find more than one snowy picture in our MLS right now (not to worry, none of the photos used here are from the MLS). If a listing gets stale, refresh it with new pictures every once in a while.

                                        Summer listings often have pictures that show more greenery than house. It looks like a green screen and the viewer wonders what's being hidden.

 

 If the home owners won't prune the trees and shrubs, then take a close-up photo of a smaller segment of the building, rather than taking a picture of nothing but trees.

 

 

Close-ups draw the viewer in. Too many objects, colors and layers are distracting. Create a clear focus for more impact.

                           

 

Other tactics to draw the viewer in are to either create a frame around a picture, or to fade out the edge of an image to draw attention to the center. Especially pictures that have little color delineation, like this white kitchen, need to be defined.

                        

Unfortunately not every kitchen looks this neat and clean. But before you take pictures, please make sure the dirty dishes in the sink, groceries on the counter and the overflowing garbage can are not visible. Clearing off the counters and closing all cabinet doors will go a long way in getting a good kitchen shot.

 

                                                         Find a unique perspective

                                               

How many photos are out there with frontal shots of the fireplace with mantle and of the couch with a picture above it? Any larger shots of rooms always seem to be taken from the door. Go for the angle and seek out the corners of a room to take a picture from. It will show more of the space and will add more interest to the photo.

 View taking pictures less as documentation, and more as creating art. Form a pleasing picture for the eye by playing with balance, symmetry, light, angles, color, positive space (objects) and negative space. Have fun with the features of your camera. Zoom in occasionally, especially on architectural details.

 

 

And when you pull up to the house on picture taking day, remember not to park in the driveway, or at the curb in front of the house. Cars in real estate photos should be avoided. This might seem like a lot to remember when taking pictures, but luckily there are fairly intuitive computer programs available that help you manipulate and improve your photos.

Forgot the car in the driveway?  Erase it.  Too much green, not enough focus?   Crop it.        There you go.

       

Wasn't that easy?

 

Sandy Nelson
Realtor for Olympia Area Real Estate
www.sandynelsonrealestate.com

Riley Jackson Real Estate Inc.

 
Post is included in group: Stage It Forward...
Post is included in group: Puget Sound - WA Real Estate

44 Comments on Better photos with little effort

This is so important as investors we buy properties to JV with people, of course numbers are important but everyone likes a beautiful house. Pictures tell everything or nothing about the house.

07/28/2007 04:02 AM by Todd & Danielle Millar (Glenn Simon Inc.)


nice pictures. i contract out to a company that does 15 stills, virtual tour, floorplan measurements all for 99.00. to me, it saves time and frustration.

07/28/2007 04:26 AM by Douglas Aaserude (The Sunset Group Realtors)


Good pictures. I will read the post again and see if I can learn to  improve my pictures.

07/28/2007 05:14 AM by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)


Great tips for taking pictures.  I always try to take an inventory of that photo before I take it, trying to make sure I get the best photo possible.

07/28/2007 07:03 AM by Bradenton Real Estate - Linda Reynolds


Great post and an area I needt much improvement on.

07/28/2007 07:57 AM by Denise_ Virginia Home Staging (Interior Concept Designs)


Sandy you have been bookmarked and given a 5. When we become business people we must assess our strengths and weaknesses. A weakness of mine is photography skills. Up until recently what I have been saying is, "I can't." So my choice was to pay someone else to do this for me. Now, I'm saying, "I'm getting better, I'm learning, I can do basic photograpy." And of course with help from the AR folks like you I may someday look back and say, "I don't know why I thought I couldn't do that."

07/28/2007 07:57 AM by Yvonne Root Northern Arizona Home Stager (rooms b.y. root)


What a well put post.  Thank-you for clearly stating what should be always put in action by the professionals in this field.

: )

07/28/2007 08:23 AM by susan


Sandy,

You make it look so easy. I like the picture with the frame around it and the one with the edges faded. If you don't mind me asking, how exactly do you create that look?

Thanks for your help.

07/28/2007 09:46 AM by Christine Trebendis ~ Rooms Revealed (Rooms Revealed)


Sandy,

Thanks for the inspiration and great examples of doing it right.  I'm headed back to yesterday's staging to do it better. 

 

07/28/2007 10:53 AM by Ginger Foust- Dream Interior Redesign & Staging (Dream Interior Redesign & Staging by Ginger Foust)


Great tips thank you.  I couldn't believe today when I was searching the MLS for a client that I actually found a photo that was obviously taken by the agent who didn't care, and it had a full garbage pail-yuk! and one of the rooms was so cluttered I couldn't make it out and there was half a person in the picture.  Now does that agent really think those pictures are going to help sell that property?  I for one, won't be showing it to my client-it was gross!  Thanks again for the tips.

07/28/2007 11:08 AM by Penny Florence (Keller Williams-Salt Lake City)


Sandy - thanks for the very good photography tips. I provide a CD of post-staging photos to all my Realtor clients to use for marketing the home, so taking good photos is a must. I use a Nikon D-40 and am very happy with the quality of the photos.

Another tip - Take lots more photos than you think you will need, from every conceivable angle, with and without flash, blinds open and blinds closed, etc. Digital photos are free until you print them out, so taking a lot won't break the bank, but it will give a large number of photos to choose that perfect shot.

07/28/2007 12:42 PM by Michelle Minch Home Staging Pasadena & Los Angeles, CA (Moving Mountains Design Home Staging, Pasadena, CA)


Thanks for the information Sandy.  As I've said many times, I suck at photography.  Recently I've begun using a 35mm and a digital, taking the same picture twice.  Sometimes the 35mm actually comes out better than the digital, but I'm not seeing what the lens is seeing and thats my problem.  I need a professional photographer to follow me around!

07/28/2007 01:16 PM by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!)


Sandy - Does the MLS have any "rules" on pictures?  You did a great job with this!

07/28/2007 02:57 PM by HOPE Lending LLC


Thanks for the great tips Sandy.  You're so right about photographing rooms from the corners to get those interesting angles, which results in much better photos.

07/28/2007 03:11 PM by Maureen Bray ~ Room Solutions Staging, Portland OR (Room Solutions ~ Staging that Sells Homes!)


Sandy - Great tips.  I love focusing on architectural details and the frames look great!

 

You should post this in the Photography group we could use some fresh ideas. 

07/28/2007 06:03 PM by Maureen Henry - Rockland Home Staging (www.rocklandhomestaging.com)


Great tips! and thanks for the post.  Even as a stager, I need good photos. 

07/28/2007 06:42 PM by Cindy Richter, IRIS Dallas, TX Home Stager (Interior Motiv Home Staging)


Thanks everyone for your comments.

Douglas, $99 is a good deal for professional photography services.

Christine, I use use the Printshop and  Microsoft Digital Image Suite, but there are lots of photo editing software out there. The programs provide a menu of effects, such as framing, fading, filtering etc... You just click on the effect you want and it gets applied to your photo. If you don't like it, you don't have to save it. But caution! Once you start playing around with it can get addicting.

Michelle, the tip about taking an excess of pictures is good.

Maureen, I didn't even realize there was a photography group on AR. I'll have to check it out.

07/28/2007 07:16 PM by Sandy Nelson Realtor - Olympia, WA (Riley Jackson Real Estate Inc.)


Sandy - The photography group is one of my favorite groups on AR.  

07/28/2007 08:35 PM by Maureen Henry - Rockland Home Staging (www.rocklandhomestaging.com)


Great photo tips - I am always working on my skills and just got a Kodak v570 to play with.  However, my daughters photos are really good and she loves the special effects tools.

07/28/2007 08:37 PM by Kathleen Lordbock (Re$ale Design) ~Minnesota Home Stager~ (Re$ale Design & Home Staging)


Simply said and points well made!

thanks for the post in the staging group!

07/28/2007 08:57 PM by Dane Caldwell - Downtown Toronto Decorator Home Stager (2 Hounds Design + Home Staging)


I rarely rate posts...but this one gets a five from me.  Thanks for the tips.

07/29/2007 02:48 AM by ARDELL DellaLoggia (Sound Realty)


Photos are key.  I just heard an interesting tip the other day when shooting dusk shots with all the lights in the house and outside the house on.  It makes a great effect to wet down the driveway to reflect light.

07/29/2007 02:43 PM by Julie Olsen, Park City Real Estate (Jess Reid Real Estate, Park City Utah)


Thank you that was some really good information. I've been messing around with photo's for a while now, I don't have the adope photoshop, which programs do you all recommend... keeping in mind price! ;)

07/30/2007 10:25 AM by Susan Dennis (Keller Williams Realty of St Augustine)


Great photography is something I have been so concerned with. I take two cameras on a job, and my staging partner has her own, so we can make sure to get really great shots. The other nice thing that this new skill has afforded me, is getting pictures of really great shots around the Pacific Northwest! Thanks for the pointers, I enjoyed your post!

07/30/2007 11:01 AM by Maple Valley, WA ~ Real Estate & Design Professional ~Julianna Hind, IRIS, RESA (Keller Williams Realty - Southeast Sound)


I'm glad my post struck a chord. Good photos are key to good marketing. I loved the tip about the wet driveway when taking evening pictures with the homes lights on.

I like to to work with Microsoft Digital Image, because it is fairly intuitive. I didn't need to read volumes in tutorials.

Thanks again for all the great comments.

07/30/2007 01:42 PM by Sandy Nelson Realtor - Olympia, WA (Riley Jackson Real Estate Inc.)


Thank you, That is what I've been using because it came on my laptop. I was wondering if I should invest in something with more options, but I think I'll be okay with the Microsoft digital Image for now!

07/30/2007 01:50 PM by Susan Dennis (Keller Williams Realty of St Augustine)


I just caught the tip on wetting the driveway.  That is a great one.  I have seen many people actually using a paint sealant on their driveway and walkways to have this effect.

07/30/2007 02:10 PM by HOPE Lending LLC


Great info.  I am finally getting the hang of better pictures.  Frames look great.  What software do you use for the frames?  I don't think I have the "fade out" one.

07/30/2007 09:59 PM by Janice Sutton - Temecula Murrieta Home Stager - Home Staging (1st Stage Property Transformations )


Janice,

I used Microsoft Digital Image version 10. The frames are under the "effects" button. I hope this helps.

Sandy

07/30/2007 10:35 PM by Sandy Nelson Realtor - Olympia, WA (Riley Jackson Real Estate Inc.)


I love your use of different photos to illustrate the point. I now have put up some detail photos as well instead of just doing purely the whole room view.

Cheers,

Cindy 

07/31/2007 12:40 AM by Cindy Lin @ Staged4more, ASPM, IAHSP, IRIS (Staged4more Home Staging & Redesigns)


Great advice- you should teach a class!  Another of my favorites is the photo of the toilet with the toilet seat up.  Not sure how this will sell your listing.  Common sense, I guess.   

I am unsure about photoshopping photos to erase the unwanted objects- some of my clients are very observant of this type of thing.

My favorite listing photo:

08/01/2007 11:49 AM by John Dye (Terapak Realty & Management)


I use Photoshop to edit my pictures. "Picture worth a thousand words"

08/01/2007 10:09 PM by Tuan Tran (Real Estate America)


Sandy-

Thanks for the pointers.  I'm always looking to imporve my shots.  The AR Photography blog is a favorite of mine too.

08/01/2007 10:27 PM by nwRealty.com


Great post! Very helpful.

Thanks.

08/02/2007 12:46 PM by Christina Hoff


Sandy - thank you for the tips! I like the part about the 'unique perspective'!

11/21/2007 02:03 PM by Yvonne Beal - Chatham County Real Estate Expert (Chapel Ridge Realty)


Yvonne, Thanks for checking out this article and good luck with your interior photos.

Sandy

11/21/2007 03:38 PM by Sandy Nelson Realtor - Olympia, WA (Riley Jackson Real Estate Inc.)


Sandy,

Great tips.  I must say, you've had a lot of posts recently.  Are you sure you had a holiday? : )

I love the thought behind this.  It speaks to putting forth your best effort.  Lazy-agent-syndrome gives us all a bad name.  If an agent cares enough to put a fine point on photos, chances are they are watching other business carefully as well.

See my post: http://../284011/We-did-it-We

Joy Canova

11/24/2007 11:38 AM by Joy Canova & Mark Gibson - Seattle (Coldwell Banker Bain)


Joy,

I just got back from Leavenworth, where I spent my Thanksgiving holiday. Our vacation cottage had no Internet, which was a welcome break. Thanks for your response to my post. I tried to follow your link, but it didn't work.

Have a good weekend.

Sandy

11/24/2007 06:58 PM by Sandy Nelson Realtor - Olympia, WA (Riley Jackson Real Estate Inc.)


It bears repeating.  The photo is today's drive by and essential to our marketing efforts for our listed homes.  Thanks for the tips.  And a stager that takes and gives me the photos, oh so valuable to me.

Terrylynn:-)   Realtor

11/25/2007 02:47 AM by Terrylynn Fisher StagersLIST.com Buy Stage Sell (Diablo Realty)


Terrylynn, Most Stagers take before and after pictures for their portfolio anyway. They might as well furnish the Realtor with the "after" photos.

Sandy

11/25/2007 01:06 PM by Sandy Nelson Realtor - Olympia, WA (Riley Jackson Real Estate Inc.)


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Real Estate Agent: Sandy Nelson Realtor - Olympia, WA (Riley Jackson Real Estate Inc.)
Sandy Nelson Realtor - Olympia, WA
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