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Changing Agents & Staging the home....

By
Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

This has happened on more than one occassion lately - particularly with vacant homes.  Agents should be paying attention.  In our local market (Charleston) homes are sitting a bit longer than they used to.  Vacant homes, which rarely show as nicely as owner occupied homes are taking a beating.  I see so many of them on MLS it makes my head spin.  What I'm finding interesting, however is that I've been getting quite a few jobs lately where the homeowner is changing agents (after the house has been sitting for months without selling) to agents that offer staging services. 

Cable TV shows are promoting staging nearly daily and homeowners are getting it.  The recent presence of staged properties are also getting attention.  I regularly hear now that agents have seen (or sold) one of our staged properties and what a difference it made when their clients viewed it.  They immediately contact their sellers with vacant properties and the trend grows. 

   

   

   

Which of these photos would your buyer clients be more interested in viewing in person?  Which would they more likely make an offer on?  Would they make the same offer for each? 

When representing the seller, think about the fact that offers are typically higher for staged homes.  When representing the buyer, think you will spend less time driving your clients around when they view homes that show better! 

Don't be one of the agents left behind..... isn't it time to embrace staging?  It really does work!

Posted by

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

Comments(13)

Irene Morales Ward
REMAX Distinctive Real Estate, Inc. - Stafford, VA
Realtor - e-Pro - Northern Virginia Real Estate

I agree 100% and that's why I've been offering staging services as part of my listing presentation.  Pictures say more than a thousand words in real estate and with the increasing use of the internet, it's imperative that not only quality photos are used but that the home is staged in a way that will accentuate its positive attributes and diminish its flaws.  Excellent post!

Jul 28, 2007 02:26 AM
Anne Hensel
South Beaches Real Estate Professionals - Saint Petersburg, FL
Realtor - Broker - St. Pete Beach, Treasure Island

good post

and sometimes it is just little things you can do. a rug, some flowers, a chair and it makes all the difference

Jul 28, 2007 02:36 AM
Andrew Trevino
ADT Real Estate - Wilkes Barre, PA
Wilkes-Barre Homes For Sale
I've heard alot about staging on AR, but haven't really seen it in my area. I must say that the difference in your photos is astounding. I'm going to have to check into staging companies in PA.
Jul 28, 2007 02:36 AM
New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ
That house looks really nice.  I love the fact that it is not all white.  It really makes the trim stand out much more.  For me there is just something about white High Gloss trim with wall colors that really make it stand out.
Jul 28, 2007 02:46 AM
Al Maxwell
Keller Williams - Marietta, GA
Real Estate Agent
I like the bottom one......
Jul 28, 2007 02:55 AM
George Tallabas
RE/MAX Advantage - Nampa, ID
Idaho Real Estate

Good post Melissa.  I had heard about home staging for some time and it intrigued me.  When I joined AR on February 12th of this year I was quickly educated as to the value of home staging.  Along come Maria Lechner in our area (which I have recruited to AR) and she has been awesome.  We have developed a great relationship and she is now working with many of my homeowners including a builder I work with which really respects Maria.  Keep up the great work and have a wonderful weekend.

Jul 28, 2007 05:01 AM
Maureen Maureen
Orangeburg, NY

Melissa - There is a new show on HGTV, I forgot the name, it features a home stager who helps people get the homes ready.  It is not that show Designed to Sell it is something else.  I love it because the host keeps using the term Home Staging.  I think it is a big help. 

BTW - Beautiful job with this home! 

Jul 28, 2007 09:22 AM
Penny Schoenbeck
AZ Home Styling & Redesign - Mesa, AZ
AZ Home Styling

Hi Melissa,

Great post, so true! Your pictures look fabulous, you make the choice easy!

Maureen- I saw that show Friday night, I'd never seen it before it was really cool!  

Jul 28, 2007 03:59 PM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

really love the first after photo! if you don't mind me asking... where did you get your couch & chairs?

cheers,

cindy 

Jul 28, 2007 06:02 PM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento
Exactly... you added value to the home for your sellers and you did a great job with the Staging! I hope it sells quickly for you all.
Jul 28, 2007 06:09 PM
Betty Haney
Haney Consulting - Calgary, AB
Melissa, as usual your staging and pictures are fabulous.  Of course I would request to see your staged home - not the empty one.  Good post.  Betty
Jul 28, 2007 06:26 PM
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Property and Asset Management

Melissa,

Thanks for the post. I am a believer, since being introduced to the concept here in the Rain!

Jul 28, 2007 06:37 PM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Thanks everyone for the positive comments!  I keep hoping agents will 'get it' and understand the importance of staging to help their buyers sell in this tougher market.

Cindy - The couch is from Havertys (it is actually a loveseat) and the chairs are from Pier 1 (I think they are discontinued now & you can find them in Big Lots if they haven't sold out).

Jul 29, 2007 12:31 AM