After reading an article about Flowtown.com via Inman News, I invested the less-than 60 seconds (yes, less than 60 seconds!) to download this powerful and free web-based program.
Before downloading, I read about the company and was rather impressed as they appear to be rock-solid, especially if their past clients are an indication.
All that is required to download is to enter your e-mail address and create a user-name and password. That's it! No life history and no credit card.
As part of my initial test, I entered my own e-mail address as well as several of my clients. Besides learning more about each individual (age, gender, social media used), the "Contact group insights" option provides insightful statistical graphics. I now know individually, and as a group, where my clients are registered (Facebook, LinkedIn, etc). It does not tell me which one they use the most and I wonder if that will be a future offering.
As few sidebars:
1. This exercise served as a reminder of one social networking site, bebo.com, that I have not used and will now opt-out of.
2. Your social networking choices area "out there" for the world to see!
3. I could have done a better job of "branding" my name! I'm "marykayhopkins" on Facebook, "mkhopkins" on twitter, "mkhllc" on LinkedIN and various other addresses on others. Serves as a reminder to grab an identity while you can.
Video tutorials are available and helpful to grasp the far reaching concept and application afforded by Flowtown. Those who don't have the patience for the videos will be probably be fine as the site is exceptionally user friendly.
The introductory video below does an excellent job of explaining the purpose of Flowtown. I've not constructed an e-mail campaign yet, but did create several groups to keep my client bases segmented. Once that was accomplished, in a matter of seconds, I could see where each is registered insofar as social networking and gain the benefits of the statistics.
Flowtown.com is a tool worth checking out.
FYI, I THOUGHT it was new! In checking YouTube, I see videos postef 5 months ago. How old is that in technology years?
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