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Are you using your Signature to the best of your abiity??

Are you using your Signature to the best of your advantage?

That may be a funny question, no I am not talking about your Signature but I am talking about your signature your email signature. Well are you?

If you are not sure what I am talking about a signature is located at the bottom of each email and all email services will allow you to add your own. This is the place where you would put your name and contact information. You would be suprised as to how many people don't use this to the best of their advantage. Most signatures inlcude the senders name and email address or phone number. But you should be useing this to the best of your advantage. This is what mine looks like:

Skye Hawk, Certified REPA

(Certified Real Estate Professional Assistant, NAR Association)

At Your Service!

Virtual Assistant Specialists

Phone: 480.837.3244

Fax: 866.635.7456

Email: Skyeh@atyourservice-va.com

Web: www.AtYourService-va.com

"Offering exceptional off-site administrative support for the busy business professional"

When you look at this what do you see? I see my name, business name and 4 ways of contacting me. As well as my certification with NAR and my company's moto. So this automatically tells the sender this is who I am, this is the company I work with and yes you can reach me. When I am running a special promotion I put a link to it in my signature like the one I am running now for the raffle on 5 free hours I may but something like for a chance to win visit my blog at:

http://activerain.com/blogsview/158198/Wanna-get-something-FREE

Or I may put a link to join my newsletter at the bottom of my signature. Depending upon where my signature is used I also may add my logo.

My point is there is enough space in your signature to add this information and offer valuable discounts and services to your clients, potential clients and past clients. You can get more leads for your newsletter by putting a link to your signup page, you never know some of your clients may have never known you had a newsletter if you didn't put it in your signature line. Whatever the case may be make sure you use this valuable space to your benefit. You can even add several different links one may be for your newsletter, one could be for your blog and you could also add any other links to news articles about your company or things of that nature.

Make sure you are promoting you in every way that you can!!!

Skye Hawk, Certified REPA

(Certified Real Estate Professional Assistant, NAR Association)

At Your Service!

Virtual Assistant Specialists

Phone: 480.837.3244

Fax: 866.635.7456

Email: Skyeh@atyourservice-va.com

Web: www.AtYourService-va.com

"Offering exceptional off-site administrative support for the busy business professional"

Enter my raffle to win 5 free hours of service: http://activerain.com/blogsview/158198/Wanna-get-something-FREE

Posted by Skye Hawk, NAR Cert. REPA (Virtual Assistant) on 07/28/2007 10:14 AM

Comments (12)

promoting you, marketing, email

Post is included in group: Point 2 Agent Sites

12 Comments on Are you using your Signature to the best of your abiity??

JUL

2007

Don't forget that often the most read part of an email can be the PS section! If you really want to emphasize something put it in a PS.

I think you need to include your ADDRESS AND CITY. I have no idea where you are from. Otherwise, good article.

Jon - Thank you yes PS is always a good way to draw attention to your signature or to the bottom of your email.

Al- Great tip, although many who work from home may not want to put their address but city and state may be acceptable.

Good points! I am sure we all see the signature, but it never makes an impact until we utilize it. Thanks for the great info Skye!

It's great to use your signature to the max on e-mails - just be sure if you're submitting to a list serve that you condense the information into one or two lines.

I agree that the signature box can be an opportunity lost. Good post.

JUL

2007

Great post, and point. I have my signature information with name, company name & address, phone numbers, links to website and email and other like AR. I had started to work on V-card in outlook but did not finish it yet. Thanks for the reminder.

JUL

2007

Again, great information. I will be working on my signature this evening. Every little improvement helps. Thanks again for the reminder.

AUG

2007

These are some great idaes thanks for the post as this is so simple but most don't utilize this free tool that could draw business for you in ways you wouldn't imagine. Keep it up.

AUG

2007

Here's another tip: Always include your signature in "text" format even if you use an html signature such as your business card. Alot of businesses and email services (hotmail and yahoo) remove any html from your emails before allowing them in the inbox.

I get alot of emails with html signatures that my hotmail account removes automatically and changes it to an attachment in the document. If they don't include their signature as text then I don't get it, because I don't open email attachments unless I'm sure of what they are.

NOV

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