Are Virtual Tours a Real Estate Standard?
No question about it, if you don't have VTs as well as Single Property Websites for all of your listings, you are missing the boat. Savy Internet Marketing is the name of the game right now.
I don't think many would argue that well over 85% of potential home buyers begin searching for their homes on the internet. Realtors recognize the need for quality Virtual Tours to be provided with their listings on the web. In short, in today's market, if you're not on the web, you are not nearly as likely to be found by potential buyers.
Granted, MLS listings are all posted to Realtor.com. But, a 2007 National Association of Realtors Profile of Home buyers and Sellers said this,
"54% of home buyers, who are searching for their next home on Realtor.com, will skip over listings that do not provide virtual tours..."
If this is the case, doesn't it stand to reason that, just as a Realtor lists their property on the MLS and places a sign in the yard, they are now, or at least now should be, adding a quality Virtual Tour to their listing?
Are Virtual Tours becoming as standard as a yard sign?
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