The data published by NAR regarding home buying trends is very interesting as a guide to how realtors should tailor marketing programs to position various types of property:
From the National Association of Realtors…
HOME BUYING TRENDS THEN AND NOW!
% of US homebuyers who:
1999 2009
Bought a single-family home 82% 78%
Bought in the suburbs 46% 54%
Began their home search on line 37% 90%
Were married couples 68% 60%
Were single women 15% 21%
Were single men 7% 10%
Median Home Value $137,600 $172,600
Median Age of Homebuyer 39 years 39 years
The most obvious change - using the internet to find housing - has dramatically changed real estate marketing. The message for listing agents and sellers: make sure your listing is presented on the net everywhere, and beautifully!
The trend toward singles or unmarried couples buying homes may be a function of people waiting longer to marry, and the lessening of social pressure toward marriage. Independent singles are an important growing market segment. Interesting to note the growth of women outpaced the growth of men as buyers.
One thing other piece of good news ... buyers aren't getting any younger! I'm still holding at 39 too! :)
Comments(0)