The Sale Of Your House Could Depend On The Answer To This Question

Do you know which door is the most important door when it comes to marketing your house for sale?  It's the door that potential buyers will be using to enter your house.  It's the door where the infamous  "first impression" is made.

Which door will potential buyers be using?  I'm surprised at how many sellers have not given this question any thought.  I'm even more surprised at how many Realtors are not prepared with an answer when I ask the question.

I begin all of my home staging consultations at the entryway, the door that buyers will be using.   I've found that, for the most part, the decision of which door the Realtor will use has not been discussed prior to my arrival. 

I find this interesting because it should be an important part of the marketing plan when selling a house.

Buyers will decide within the first ten seconds of entering the house whether they are interested in it or not.  After that they are looking to validate their first impression.  This means if their gut feeling upon entering is negative, they will walk room to room looking for reasons not to like the house. 

If they are impressed and find it appealing immediately upon stepping inside, they will carry their excitement throughout, looking for more reasons to love the house.

As a general rule, the front door is considered the formal entry...used by most agents for showings.  However, it is not always the best choice when selling.  Every house is different and several factors should be considered.

Some things to consider:

• accessibility from parking
• condition of walkway leading to the door
• positive and negative landscaping conditions 
• the architectural features of the house
• overall appeal immediately upon entering
• other rooms viewable from the entryway

Choose the entry door wisely.  Start in your driveway and walk towards the door, and see what it looks like from a buyer's point of view.  Prepare the area leading up to, surrounding, and inside the door as if your sale depends on it...because chances are it does.

 

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