Team Playing In Home Staging/ Real Estate

Home Stager with Room By Room

Three homes on my street went up for sale last week.  I have not seen any action at any of the properties so far.  In today's market it is simply not enough to put a sign on the front lawn.  Not one of these home owners have paid attention to curb appeal.  Let's face it you have to get buyers in the front door.  That means getting their attention at the curb.  Most buyers at least do a drive by before even suggesting to their agent that they want to look inside.  I have bought 12 homes in the last 20 years and my heart bought them outside before even walking thru the front door.  Home stagers are aware of what curb appeal means in grabbing a buyers attention.  It is so important to highlight every aspect of your home during the selling process.  

Real estate agents should think of Home Stagers as the best tool they have  to use at their disposal.  We want to work together with real estate agents for the home owner to get them top dollar as quickly as possible.  We can have a home presentation ready from the curb to a fully staged home on the inside in a rrelatively short amount of time.   Remember a staged home sells faster than an unstaged home and for more money.  Wouldn't it be wonderful for an agent to just have to unlock the door and know that a home is picture perfect before they get there to show a potential buyer. 

Let's work together agents and Home Stagers to do what's best for home owners to sell homes faster and for top dollar! 



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Gillian Ramkalawon
Gillian's Creative Home Staging - Beacon, NY

I agree with this.  I'm finding however that many real estate agents think that they can do staging themselves.  I don't think that they have the time to really stage a home like a home stager would.  You would think that they would be baning down our doors to stage home for them or at least try to be more convincing to the homeowners about staging.

Jul 20, 2010 01:21 PM #1
Carol dunn

I'm new to AR and I'm wondering if after your blog you found realtors are more inclined now to engage the professional services of a home stager.  I visit Open Houses to introduce myself and often receives the same response that the realtor has helped them do the staging.  

Apr 11, 2011 02:34 PM #2
Carol Brumbaugh (Staged for a Sale)

Even though the spring real estate market is here, many homes are still sitting. When I look at pictures on the websites, it is no wonder. Realtors are not doing their clients any justice by not recommending that their houses be staged. Sellers are too sentimental about their homes. It is nearly impossible for them to objectively alter the house so that it appeals to buyers. There is way too much inventory out there and homes need to stand out from the crowd more then ever! HOME STAGERS ARE WELL WORTH THE MONEY.

Apr 26, 2011 12:57 PM #3
Ashley Soto

I know exactly what you mean, in my town there are so many homes for sale and they just aren't selling. When I look at the pictures online it's as if whoever took the pictures is trying to sabotage a sale rather than make one. There's dirty towels on the floor of an otherwise very nice bathroom, dirty dishes in the kitchen sink, clutter everywhere, etc. While a lot of realtors do know something about staging, most don't have the time or the expertise that stagers are trained in, specifically how to create that emotional connection between house and buyer that is essential for a sale. Stagers should be treated the same way as home inspectors and appraisers--professionals that play an essential role in the home sale process. Most realtors are not inspectors or appraisers, these individuals are hired as outside professionals. Stagers should be seen the same way, and even if we're not there yet as more and more professionally staged homes sell quicker and for better prices than the competition, more homeowners and realtors will see the value of our services.

May 09, 2011 05:50 AM #4
David Gibson CNE, 719-304-4684 ~ Colorado Springs Relocation
Colorado Real Estate Advisers LLC - Colorado Springs, CO
Relocation, Luxury & Lifestyle residential

Karen why would agents want to try to stage a house on their own dime (and do it poorly) when they have pro’s to do it. I want a stagers help, my listing will sell faster. I offer a commission discount if the sellers will use a professional stager.

Sep 04, 2011 02:06 PM #5
Kathy Strader
Memorial Staged Homes - Houston, TX

Karen, I too wish that more agents saw us as a part of their team.  The really smart agents that I work with call me in because they do not have time to stage.  They are busy selling houses.  They also know that having a Home Stager on their team adds cache to their listing presentation.

Jan 04, 2012 07:23 AM #6
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Feb 02, 2012 04:01 AM #7
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