I list homes for sale and match those homes with new owners! It's a program that when practiced well makes for a great living and a fulfilling career. The tricky part if there is one, is to educate the home selling public about how to get the listing priced TO SELL in a reasonable time. I do not set the price. I offer market data and experience.
Here is some food for thought regarding pricing listings.
DOES YOUR PRICING STRATEGY TRULY INCLUDE 'APPLES TO APPLES' COMPARABLE PROPERTIES? Yes you may have pictures of houses similar to the subject, taken from the MLS 'solds' but have you actually visited those properties recently? A drive by might not be a bad idea, check it out. Are there features that might adversely impact the comparison. Think about anything that might not show in a photo, such as negative neighboring properties, gravel vs paved access, even a household odor, or an awkward layout can effect the comparison.
DOES YOUR PRICING STRATEGY TRULY INCLUDE 'APPLES TO APPLES' COMPARABLE PROPERTIES? When you identified sold comparables did you take care to notice if the homes were finished out with similar quality regarding trim, floor covering and other surfaces? How about the quality of the roof or comparative age of heating/cooling equipment? How close are the properties in age? How do you assign a premium to these issues? Will the listing stand up well to a third party inspection and an appraisal of these features, therefore supporting the price?
DOES YOUR PRICING STRATEGY TRULY INCLUDE 'APPLES TO APPLES COMPARABLE PROPERTIES? Have you considered the meaning of the number of days on market regarding the comparable properties? What do you consider to be a reasonable amount of time to sell the listing? Is it really a fair comp if it took 2 years to sell it at that price? Does your strategy offer a target number of days until a price reduction will be implemented?
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