Did You Know That Your Font Matters?

We were reading an article today that was indicating that the font you use can make a difference in your overall cost to operate your printer. 

You can get some great deals on the printer itself, matter a fact we bought a couple of Brother laser black and white printers for about $50 a year or so ago.  Never even considered the cost of the toner.  Now that is where the money is.

The article went on to say that simply by changing your font from "arial" to "century gothic" could save $60 or more a year.  Now that is not a lot, but you could eat out a couple of more times at McDonald's.

If you are in the market for a new printer, the cost of the printer and the toner is important but don't forget the support.  We wrote about the support we got with our all in one Brother printer a little while back and you may want to check it out.

Before you run off to the printer store, check this printer comparison out.

Did You Know That Your Font Matters?

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21 Comments on Did You Know That Your Font Matters?

20 Most Recent Comments Displayed Show All

APR
08
2010
161,965 Points 5 Featured Posts Hit Router

Never gave it much thought, but I imagine the thinner the letter type, the longer your cartridge would last.  NO MORE  BOLD for me.  I also noticed that my printer cartridge lasts way longer then when my printer recommends changing my cartridge.  Thanks for the additional tips.  I'll treat you to a Big Mac!

1:01pm • #2
327,467 Points 7 Featured Posts

Hi Al and Peggy.  I read the same article, and I'm going to try Century Gothic on anything I have to print now and see how it works.

1:02pm • #3
1,418,658 Points 52 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Al and Peggy - Interesting observation. I've always preferred Arial; to me, it's 'cleaner' and easier to read.

1:03pm • #4
395,300 Points 1 Featured Post Called Shot Master

Makes perfect sense to me, is there a savings rating guide for fonts.  I have purchased printers via factoring in the ink cartridge expense, there's a huge markup there.  Thanks!  

1:06pm • #5
1,188,087 Points 31 Featured Posts Outside Blog Called Shot Master

We just found this tip David and at the price of print cartridges, we had to share!

Hey thanks Jim! Yes, we notice they tell you to change the cartidge when there is still life left.  Sometimes just a 'shake' of the cartridge revives it!

We are going to too Gary, we'll have to compare notes in a few weeks.

Hey John, Arial was always our preferred choice as well, but will have to try out this Century Gothic and see. 

1:08pm • #6
532,055 Points 45 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

I saw this same report, I did change over the century gothic, hey $60 bucks is $60 bucks hope you are both well...

1:37pm • #7
919,247 Points 80 Featured Posts Localism Sponsor Called Shot Master

Al & Peggy, Who would have guessed that something so simple could save you that much money? I'm with John regarding Arial as far as readability and thanks for the tip! Happy Thursday to you!

1:38pm • #8
987,384 Points 49 Featured Posts Outside Blog Called Shot Master

Al & Peggy - I must admit I've never given it much thought, I can't believe those figures, it just goes to show it's the little things that can sometimes make the biggest difference.

1:57pm • #9
905,565 Points 93 Featured Posts Attended Rain Camp Called Shot Master

I recently read that there is a pixel saver font that can also reduce your printer costs. It works just like all the other fonts but it has tiny little "holes" in it that are pretty much undetectable to the naked eye, thus saving ink.

2:13pm • #10
548,345 Points 3 Featured Posts Outside Blog

I personally like MS Comic Sans, and that is my font of choice...

However, In every purchase I make, I do consider the overall cost, which is the cost of acquisition and cost of ownership (usage and maintenance).  I find consumer reporting to be a good unbiased guide when making purchase decisions, and I especially like their CR picks which represent the best value for the buck...

With printers, the cost of toner will be the major cost over the lifetime of the equipment.  That is why most companies use a principle explained to me as the Gillette principle... Gillette gave away (or sold very cheaply) the razors, knowing that the consumers would have to buy the blades from them.

When purchasing any equipment that has consumables, make sure you factor in the cost of the consumable over the lifetime of the equipment... or that "free" or cheap printer could end up costing you much more in the long run ;-)

2:14pm • #11
532,273 Points 8 Featured Posts Outside Blog Called Shot Master

I had heard this ahile back, but didn't think any more about it.  Now I may have to change my ways.

Thanks.

4:56pm • #12
8 Featured Posts

I've not heard this, but it makes since.  I'm glad you shared this and I'll be changing.

5:57pm • #13
102,526 Points

Hi Al & Peggy and this is very interesting and thanks for sharing, commenting to you from Thailand.

Nu Nu

6:04pm • #14
904,404 Points 21 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Hi Al and Peggy, I so love Aerial though!  I read this too and will try it out anyway.  Quite some time ago, I changed my printer setting to "fast draft" to save on ink.

8:22pm • #15

I don't buy printers based on printer cost anymore. I buy based on the cost of replacement in, toner cartridges, oil rollers, and all the other consumer replaceables that are extraordinarily expensive.

9:56pm • #16
APR
09
2010
1,188,087 Points 31 Featured Posts Outside Blog Called Shot Master

Hey Gerry! Let's face it all the letters and reports end up in the recycle bin so why not save on the cost of producing it.  Besides its the inconvenience of changing the darn cartridges as well!

Yes Wanda, we always had used aerial for the same reason but century gothic isn't too bad!

Its true Michelle, sometimes its the simplest things, that steal the pennies.

Now this we would like to know about Craig.  Are you going to blog and let us all know? Are you spoofing us?????

Like comic sans as well, we use that one quite a bit for flyers, newsletters, or our emails to you!  Yes, it seems the equipment is the loss leader and the consumables is where the true money is.

Yep, hop to it Mary for more convenience and a free dinner out with the savings!  

Every bit helps Lisa, and it wasn't a huge difference in the looks

Hi Thailand!! Hi Nu Nu!! How is the little one? What are you doing on AR when you have so many exciting things to do!! But glad you are and stopped by. Say hi to BV!

Will have to check out fast draft then Silvia, thanks for the heads up on that!

Yes, we noticed that Russel and just did buy a Brother printer because of the replacement cartridges over HP.

8:03am • #17
156,166 Points

I never realized that font-size could make such a huge difference in ink usage.  I'll be changing mine to save a few bucks in the coming year.

9:08am • #18

I'm going to have to disagree on the savings from going to Arial to Century Gothic.

When I was working with the Texas A&M University Press, we occasionally had to be frugal in printing specific books that probably wouldn't rack up huge sales but was worth publishing anyway in line with the Press's mission statement. Here is how we determined which font would take less ink and usually fewer pages, too.

Write the same sentence in Word and then copy it multiple times. Then format each sentence with the font you are considering. Whichever font makes the sentence longer usually takes more ink and more pages. The shorter sentence takes less ink and fewer pages.

Here's your Arial and Century Gothic comparison:

Font comparison

Also, bold and underlined fonts will use more ink, as will capital letters.

10:16pm • #19
APR
10
2010
1,188,087 Points 31 Featured Posts Outside Blog Called Shot Master

Sometimes at the end of the day Tom you do wonder where your money went and it is strange how it is the little things not the major things that have added up the most!

We also had done this Russel, and saw that the Century Gothic were longer sentences.  We were considering printing the ooddles of pages we print for our CMA's to be printed in draft now. But don't know how as Craig Rutman suggested to print with less pixels.  

6:54am • #20
JUL
19
2010
1 Featured Post Called Shot Master

Russel: I'm not so sure "Whichever font makes the sentence longer usually takes more ink and more pages." You aren't taking into consideration the empty space between the letters and the words that don't use ink at all. Check out more on this topic.

Al and Peggy: Thanks for making me aware of this topic. I'll be changing too.

12:06am • #21

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Brampton Homes For Sale | Brampton Real Estate

Al and Peggy Cunningham | 905-450-5500

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