Uxbridge, Ontario - Gentlemen - Enter At Your Own Risk

TIMES HAVE CHANGED!!

Uxbridge, Ontario

Gentlemen

Enter At Your Own Risk

For the last two years this event had the ladies lined up around the building waiting patiently to get in.

There was a time when the male members of our species dominated the aisles of this local haunt. It was almost their exclusive domain with little to attract the average female. Over time it has evolved and responded to the market place.

No were not talking about a Chip and Dale event .....

but we are talking about a business that recognizes times have changed and so has who we market to. They recognize that what once worked well is no longer enough. Like today's web savvy real estate professionals they recognize that it is not enough to open a store front do a little newspaper advertising and sit back and wait

They recognize the importance of getting involved in the community and paying back with a variety of programs such as their Huck Finn Youth Fishing Day. They recognize the need for a corporate social conscience.

What Are We Talking About .....

We are talking about Canadian Tire, A store that is holding a Ladies Night Sunday April 18th, 6:30 to 9:30 pm. A store that is bringing CityTV's Frankie Flowers into town to showcase the latest gardening tricks and trends. A store that is providing floor space for special vendor demonstrations and of course there will be lots of free giveaways.

In addition to the free giveaways there will be Prizes, Prizes, Prizes, such as an outdoor furniture package valued at over $1,000, A signed Walter Campbell limited edition framed print and a 1 year full membership at Curveshere in Uxbridge just to name a few. 

Recognizing the power of the purse .....

An evening where ladies will take over the aisles once dominated by car parts and accessories in search of "Ladies Only" bargains. 

TIMES HAVE CHANGED!! 

As I read the promo I realized how much they had changed and how much we have changed in how we reach out to the market place and what the expectations are of those we are trying to reach.

Just as the Real Estate Industry has changed to meet the changing demands of the market place Canadian Tire has evolved from what was predominately an automotive store, where the auto service center and automotive section dominated the store, to today's store where the automotive section occupies less that 1/3 of the retail space, a store that competes in the same market place as Wallmart, Home Depot, and other major retailers.

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