Dear readers,
Tomorrow is going to be a fun day. I've been invited to spend a couple of hours with the brokers and agents at the Keller Williams Conroe / Lake Conroe Market Center talking about technology, new technology and social media.
Anyone who spends any time around me already knows that I'm passionate about technology and marketing, and I'm very happy that I can share some of the ideas I've encountered with associates.
Technology and social media are fast-moving targets. Things change hourly and keeping up, let alone getting ahead is very difficult, even for those of us who follow it closely.
My primary rule is that technology must work for you. It is a tool to make your job and life easier. If, after a minimal amount of training, technology doesn't make your life easier or better, it goes out the window. I am a Realtor, not a test bed for someone else's get-rich ideas.
Technology can be a terrible, black hole that swallows time and money. It's important that we realize that fact, and learn to distinguish when we cross that line of diminishing returns.
To use technology well, it must be your friend. We'll spend some time talking about the "Zen of Technology," and how to stay on its good sign. My goal is to make technology fun. If I can't do that, maybe I can at least make it more tolerable.
I'll start tomorrow's program with an hour of all of the great, free technology that is provided by Keller Williams for agents and market centers. Keller Williams International "gets it." They have been a leader in using technology since becoming a national force in real estate, and they have a bunch of great tools for agents. Unfortunately, with all that new and experienced agents have to learn to keep up with the industry, many aren't aware of what is already provided at no extra cost to agents.
The second hour I'm going to go over many other free, or almost free, platforms out there that can make lives easier. Our world is full of some brilliant folks doing some remarkable things with technology, much of it there for immediate use. We'll visit about blogs and search engine optimization as well as facebook, twitter and YouTube. Google is going to get quite a bit of attention, with it's many components that have been combined into Google Apps for business.
We'll also spend a few minutes visiting about technology tools specifically for Realtors, such as DocuSign, virtual tours and mobile IDX solutions.
Finally, we'll discuss where this is all headed...and headed there fast. This is a very exciting time to be in real estate because it is all changing. Each one of us has the chance to get ahead of it, and by doing so service our clients better.
My goal is that everyone leaves the Keller Williams Conroe Market Center feeling better about the changes happening around them, and ready to use these tools to improve their careers.
I look forward to tomorrow.
Blue skies,
Sam White
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