Just because you TRY to sell your house as a Short Sale doesn’t always mean you SUCCEED at selling your house as a Short Sale.

When agents list distressed properties, they should market the house as they would any other house ... by not skimping or shortchanging on service or marketing efforts.

In a Short Sale, one aspect must always be handled differently, and that’s with price.

In a Short Sale situation, an aggressive pricing strategy must ALWAYS be applied.

Too often, Short Sales listings are priced the way houses are normally priced ... by trying to sell the house for as much as possible. Since ‘short sellers’ are already in an upside-down position — where they owe more on their loan than their house is worth — there’s no profit in trying to sell for top dollar. Neither can a house be sold for too little since lenders won’t approve Short Sales that are not in line with market value.

That’s why getting a contract price that will satisfy both a willing buyer AND your lender is the ultimate goal.

Homebuyers go for Short Sale properties because they anticipate a discount in exchange for the inconvenience of having to wait several months before closing on the sale. When a Short Sale property doesn’t get a contract quickly, it’s because the list price was too high.

Homeowners in a Short Sale situation don’t have time to wait. The good news is that there’s no reason a Short Sale property can’t get a contract within 1-2 months ... or sooner ... provided the real estate agent knows the difference between a Short Sale and a Regular House Sale.

You know the saying ...

If at first you don’t succeed, try try again.

But the next time, try again with a Short Sale Specialist who understands that a Short Sale pricing strategy is an absolute must.