A buyer was recently referred to us who was interested in 2 neighborhoods at the opposite ends of the city. We were hands-down expert in one area and the other not as much. We told the buyer that who was comfortable with it since he was already living in the area and knew it well. On top of that, when we were showing him properties in the areas that we are hands-down experts, he got to see our knowledge of not just the area, but of real estate in general when it comes to homes, market knowledge and so forth.
He did have a past relationship with another Realtor which did not work out. That person called while we were out and told the buyer "He was an expert in ALL of Philadelphia, every inch and corner." I know that all of us can be experts (some more than others) in what we do, but it is hard to know every neighborhood in a large city like Philadelphia like the back of your hand. The buyer said out-loud "Is that even possible ? "
This claim further solidified to this buyer that he wanted to work with us as he felt that the other Realtor was making claims that were just not true.
Moral: Honesty is the best policy.
This comes up in business and life over and over. It is important to be yourself and be up-front and honest with your clients.
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