I have a theory about the effectiveness of our blogging that is supported as I look for its effect in the search engines (read: Google).
Regular Blogging + Core Focus + Ping = News Source Recognition in Google.
I have to maintain that this is a theory, because I am not in anyway claiming to have inside knowledge on Google's handling of blog content. However, I can say that from personal experience, and from that of my clients, this theory consistently proves to be a convenient phenomenon. So much so, that I know it can happen for you as well.
There is a dichotomy in the the world of real estate websites:
There are Real Estate websites that are generating natural traffic from the search engines and Real Estate websites that aren’t.
With blogging, there is an opportunity to be the former, if executed properly. I refer to the successful reach of a real estate blog in the search engines as being a recognized as a news source, as opposed to simply being a resource.
A news source is a blog that has achieved a level of authority in the search engines to the point where whatever is published is suddenly recognized as news, and therefor given preferential exposure in the search engines.
There are at least 2 opportunities to have this effect and reach in the search engines.
(You will find recent examples after the definitions)
1. Authority by Default
2. Authority by Focus
Authority by Default occurs when you publish an article on a particular topic where there is not enough competition online for the search engines to deem that others’ results are more authorative than your article. If you are recognized as a sound, regular provider of content, and you post on something that is not already a popular topic, you can have surprisingly effective results.
Authority by Focus occurs when your site has reached the tipping point of recognition by the search engines as a competitive resource for the topics you cover most frequently. The 'authority' where we have ‘tipped’ comes from the gross amount of content on topics such as: Blogging Advice, Real Estate Blogging Advice, Real Estate Blogging Topics, Real Estate Blogging Success, Real Estate Blogging 101 etc. Whenever I publish articles that fall under the topics of authority I have established, they are sure to populate the search results, along with those articles I have written that are already there now.
Take these most recent examples as an illustration:
EX: Authority By Default
There is a newsworthy real estate event this August called Keller Williams Mega Camp.
I was asked by Gary Keller to guest speak and then I recently wrote a blog post about it. Before I wrote the post, I did some research to see what kind of exposure the event had already garnered in the search engines and blogosphere search engines (Technorati and Google Blog Search). I found that there were a few articles and some chatter about past year's events, but nothing too substantial with the exception of the Keller Williams Mega Camp website itself.
Within 12 hours of publishing, the article about about Keller Williams Mega Camp, the article already occupied the #2 result in Google for 'Mega Camp 2007'.
I don't know the exact moment that the article began to appear so competitively in the search results, but within 12 hours, is fair to say that this is the ability to 'Break News' on a topic.
To See More Examples & To Read The Rest Of The Article, Please Follow Our Link To The Real Estate Tomato:
Real Estate Blogging And Search Engines - The News Source Theory
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Becoming an expert at some area will be sure too give you more credibility. I would like to see some tests of your Theory before I bet the farm on it though.